How to Do SEO – 3 Quick Tips for Small Businesses
Creating an SEO strategy for your small business can be a bit of a challenge. If you’re not an expert in online marketing or the latest search engine algorithm, it can seem like creating the right strategy is impossible. But you don’t need a lot of experience with search engine optimization to get yourself started.
If you’re looking for a SEO strategy you can create yourself, here are three quick tips to help you out.
1. Do Your Keyword Research
The foundation of your SEO strategy will revolve around the keywords that you select. If you target the wrong keywords or you don’t target any keywords at all, then it will be extremely difficult for you to rank highly on a search engine results list. You want to select the keywords that your target audience is looking for online.
In order to find those keywords, you’ll want to do some browsing at the various phrases or terms your target audience is looking for online. To increase your chances of making it to the top page of search engine results list, you’ll want to choose to target keywords that have a high search rate but a low use rate. This means that your audience is searching for that keyword, but a competitor has not already targeted it.
Be sure to use more than one keyword in your SEO strategy.
2. Focus on High-Quality Content
The content you create will be the most important thing for your SEO strategy. But many small business owners believe that the more content they put out, the better their chances will be to get found online. While this is true, it doesn’t apply if you’re creating low-quality content to meet quotas and expectations. If you want to appeal to your audience and get quality customers, you need to create high-quality content.
When creating your content strategy, look for areas that your audience may be missing. If they’re not answering certain questions or they’re missing certain information, create content that helps to fill in the gaps. When you’re able to provide information that your audience is looking for that your competitors are ignoring, you’ll have a stronger SEO strategy.
Create content with the user in mind, not the search engine algorithm. This will ensure your content stays relevant longer.
3. Know Off-Page SEO Factors
Creating an SEO strategy doesn’t just rely on your website. You also need to take control of your off-page SEO factors if you want to rank highly as a small business. Off-page SEO factors are largely out of your control, but there are a few things you can do to help boost your off-page SEO strategy.
Off-page SEO considers things like links back to your site, online reviews, and directory listings. To increase your chances of getting noticed by the audience members in your community, you should do what you can to boost your off-page SEO strategy. Ask customers to leave you a positive online review or ask for a slot on a local directory’s website.
Make sure your off-page SEO factors are just as strong as your on-page SEO factors.
Don’t worry if you’re not an SEO expert. There are still many things you can do to boost your online ranking for your small business. When creating your own SEO strategy, consider these three tips to help you get started. As you begin to better understand your audience, you can boost your ranking even more.