How to Do a Keyword-Driven Content Audit

Written by: Jason Bayless | April 18, 2018

“One of the most unforgiving mistakes of a content marketing strategy is failing to properly target the right keyword phrases within your articles and other content. Many times, businesses create blog content that is extensive, well-written, and perfectly catered to their audience but because it’s not keyword focused, their results are minimal. Doing a keyword driven content audit helps you refine your content and target users on social networks, search engines, and other networks more effectively. Keywords help your content get discovered on the Internet.

#1 – Know your current rankings

Knowing where your website’s pages currently rank is the most important step to doing a keyword driven content audit. There are many tools designed to track your search engine rankings on Google, Bing, and Yahoo, there are even free rank trackers. You can use these tools to individually track specific pages of your website and get up-to-date ranking data.

#2 – Find longtail keyword phrases

A longtail keyword phrase is a keyword that significantly longer than a head or body keyword. These are keyword phrases that have three or more words within them and are less commonly searched by users. You can follow the free longtail keyword research guide. By optimizing your content for longtail keyword phrases, you can get traffic from some of these low search volume phrases. This is ideal because they have fewer competitors and will be easier to rank for.

#3 – Find the pages on your website that you want to audit

Next, you need to uncover which pages of your website are good candidates for a keyword driven content audit. To do this, you need to know which pages are underperforming. Typically, this meets pages that are ranking well, are not driving traffic and could be more successful with keyword optimization. One thing you will uncover when doing keyword research is that certain pages will have more opportunities than others. There are always going to be keywords with higher search volume, lower competition, and lots of missed optimization opportunities on the target page.

#4 – Check your content’s keyword density

Keyword density tells you how many times a specific keyword phrase appears within your content. Once you know your longtail keyword phrases that you want to target, you can audit your content and check for these phrases. Knowing how often they appear tells you whether or not you have properly optimized the page.

#5 – Optimize your current content

Of course, you want to start by optimizing the current articles on your website. You can leverage existing content to get more traffic to your website. By doing the steps above to a keyword driven content audit, you can then begin optimizing the pages that have a low keyword density. Since you already know the target keywords, this audit and optimization process should be relatively straightforward.

#6 – Plan ahead with a content calendar

Going forward, you need to make sure that you correct your mistakes and are publishing keyword optimized content. One of the best ways to do this is to plan ahead with a content calendar. What this does, is it creates a content strategy for you by mapping out the titles of your posts, as well as what that content will cover. This allows you to do keyword research ahead of time and uncover important longtail keyword phrases to use within those posts.

Conclusion

Doing a keyword driven content audit is the most effective way to leverage your current assets and get more value from your content. Optimizing content can increase your traffic, improve user experience, and make your content more accessible.”