How to Create Infographics That Drive Traffic

Written by: Jason Bayless | March 20, 2017

Infographics are wildly popular on the web. They’re a beautiful and effective way to present data or information in a way that captures the reader’s attention.

But infographics aren’t just attractive. They’re one of the most efficient tools you can use to boost traffic to your site. According to digital marketing expert Neil Patel, bloggers and business owners can double their site’s traffic by using effective infographics. If you aren’t using them, you’re missing out on significant potential.

Creating infographics doesn’t have to be hard, but there are some things you should know before you start to make your own. We’re going to show you everything you need to know to create beautiful infographics that drive traffic to your site.
Step #1: Think About Your Target Audience
Who’s looking at your infographic? What type of information do they want to see?

You’re not creating your infographic for yourself. You’re creating it to educate others. As you start looking for your topic, think about what your target audience wants to see.

A great way to find ideas for your infographic is keyword research. Using Google’s Keyword Search Tool, look for search queries that might be relevant to your audience. See what your audience is talking about, and use the data to inspire your infographic.

Step #2: Focus on the Data
Your infographic serves one main purpose: to present information to your reader. The flashy colors and attention-grabbing images only serve to complement your data.

As you plan your infographic, you’re probably most excited about the design aspect. But before you begin the design process, determine what you want your infographic to be about, and create an outline of the data you want to include. This will help you get your point across most clearly, without cutting down your information to fit your design.

Tip #3: Design Your Infographic
Now that you’ve got a topic picked out and you’ve collected your data, it’s time to work on your infographic’s design.

Your infographic shouldn’t look cluttered. Readers should easily read and understand the content, without getting confused. Choose an infographic layout that’s attractive, straightforward, and organized. There are many infographic layouts on the web to choose from – one of our favorite collections of free infographic templates comes from HubSpot, which you can check out on their website.

As you design your infographic, try to do the following:

Tell a Story: Readers will have trouble understanding what you’re saying if there isn’t a natural flow to the information. Don’t fill your infographic with hodgepodge data. Instead, create a journey with your data, explaining to your reader why it matters along the way.

Use Attractive Fonts: There are hundreds of thousands of fonts on the web to choose from for your infographic. Some are flashier than others, and it can be hard to know which will best serve your infographic’s purpose. There are two main types of fonts: serious and creative. Your choice in font should depend on the subject matter and mood of your infographic, and it should be easy-to-read.

Use Two Main Colors: Infographics with too many colors can be confusing and hard on the eyes. Choose two main colors you’d like to make up the bulk of your infographic, and choose a few complementary colors to make parts of it stand out.

Don’t Be Afraid of White Space: As mentioned above, too many colors can make infographics hard to read. White space makes words and graphics stand out so they’re easier for the reader to follow. When you have too many colors or too much data pushed into your infographic, it looks cluttered and readers will have trouble making heads or tails of your work. Opt for a little white space instead, and your infographic will be much easier on the eyes.

Final Thoughts
Effective infographics take a lot of hard work to put together, but they can drive significant amounts of traffic to your website. By following our guide, you can create an attractive, effective infographic that draws readers to your site and improves your brand’s visibility.