How to Craft the Best Page Titles

Written by: Jason Bayless | August 17, 2016

Back when you were in school, your teachers probably required you to put a title on the top of your papers. Chances are, you wondered why that was the case, and you may have even skipped that requirement once in awhile. Now that you have navigated the business world, you understand that titles help to draw in attention and establish the tone for the rest of the piece. As a result, you also know that crafting a superior title for your pages is of utmost importance.

Know Your Audience
Understanding the needs of your target audience is imperative when developing projects and selecting appropriate marketing materials, but it also matters when you’re crafting titles. Gaining insight into what your customers want to read helps you to create titles that actually address their needs. Furthermore, you want to speak in a way that your audience understands. Stuffing grandiose language into a title may turn away certain customers whereas simplistic, elementary titles may prevent other people from hearing what you have to say.

Check the Grammar and Spelling
No matter what the average education level of your audience members is, they want to see that you care about the company enough to address the grammar and spelling issues. Before you make the site live, review any written portions for issues with grammar and spelling. If these two areas of writing are not your expertise, you may want to consider hiring a professional writer or an editor to check over any material that you have produced.

Write Simple and Clear Titles
If you have a great deal of information to provide, save it for the body of the webpages. People do not want to read long titles. Think about yourself in a store. As you are looking through the aisles, you want to see clear and concise signs that tell you what each row contains. If you want to read product details, you will approach the individual products and scour them. The title should encourage people to read more information, not provide all of the details that they need.

Include a Marketing Angle If Appropriate
While you do not want to stuff your titles with superfluous details, you want to encourage people to act. For example, the title might include the word “sale” or “promotion” in it if applicable. Also, you may have a subtitle that encourages readers to continue on with the content if they want to learn about opportunities, discounts, deals and so forth. Still though, you don’t want to venture too far into marketing where you sound as though you are producing spam.

SEO Friendly
When you are putting together a website, you want to make SEO strategies and techniques priorities. Not only should the titles fulfill the other suggestions, but they should also incorporate SEO. You may want to implement a keyword into at least some of the page titles. The same advice about going overboard applies though. When every single title sounds as though it was written purely for the purpose of making money, customers are likely to wonder if they should trust you.

Titles on webpages are important because they help to direct people toward the content that will best suit their needs. At the least, that is what good titles should do. When you craft better titles, you may find that more traffic comes to your site in only a short period of time, and driving traffic helps to drive business.