What Exactly Is An Infographic?
An infographic displays important information as an image instead of text. It uses statistics, percentages, and other facts to quickly get a point across to your audience. 40% of people respond better to visual representations rather than text. By targeting that percentage, you could see a significant growth in your audience.
Even though infographics are not recognized in search engines, they are by your target audience. But simply having an interesting topic isn’t enough to make your content go viral. This is where aesthetics come into play. To have a successful infographic, it has to call attention to itself. Design can make or break an infographic because it is the deciding factor in whether or not a person will share it on social media. If your audience doesn’t feel the infographic is shareable, you will benefit little from it.
A good infographic delivers information in a way that your audience will find easy to understand. Your audience should have a better understanding of the topic without having to read through a lengthy article or blog post. It must be organized in a flowing manner and have an attractive design.
There are many ways you can create infographics. If you are confident in your own designing skills, Adobe InDesign is a great program to use. You may also employ a professional graphic designer to create an effective infographic for you. If you are looking for a more economical route, Canva.com has great infographic templates for free. Simply plugin graphics and information, and you’ll have a decent infographic that you can download directly to your device.
How Do Infographics Increase SEO?
SEO is important for web-based businesses, blogs, and other websites that thrive with a large audience. When referring to Search Engine Optimization, most people automatically think of well-placed keywords. Although, search engines cannot read the keywords in your infographic, the people you share it with can. By linking the infographic to your website and sharing it on social media platforms like Facebook, Twitter, and Pinterest, you create the perfect link bait.
Link bait attracts the attention of potential readers and customers. If they enjoy the content they see (in this case infographics) they will be more inclined to visit the content’s source. As more and more people follow the link, your website traffic will grow. If your visitors like what they see, they could become loyal readers or even paying customers. The best part about infographics is that they are still relevant months after being published, meaning they can be shared over and over again. Infographics can arguably bring your website more traffic than a single text post ever could if it catches on with your audience.
Another way infographics can become a valuable asset to your brand is by getting linked from outside your industry. Statistical facts often end up being used as evidence to back an idea or prove a point. When other websites use your infographic as a resource, your link is shown to their audience. This kind of exposure creates a bridge between their audience and your website, allowing them to follow your link and increasing your website’s traffic exponentially.
Internet users tend to be impatient, and are likely to ignore information that isn’t easily absorbed. By creating an effective infographic, you can reach a broader audience and increase your web presence.