“Everyone starting their own website has head about SEO (search engine optimization). This is a complex topic that can seem like a great deal of effort, but it’s absolutely necessary, considering that every website out there is looking to rank higher with the search engines. While there’s no magic formula for getting your new site to jump from obscurity to Google’s top ten, observing and following good SEO practices will gradually increase your ranking and visibility.
Here are some basic SEO tips to start with.
1. Optimize your URL and Metatags
It’s important to craft good titles, URLs, and descriptions for your site. This is what users will find in the SERPs (search engine result pages).
Each page of your site should have a meaningful and distinctive title that instantly tells users what content they’ll find.
Write descriptions that will spur user interest, such as “”We are an authorized distributor for the major brands in business software…”” as opposed to a bland “”Find your accounting software here…””
Your URLs should be fairly brief, in that they’ll be easier to remember. For instance, “”3DTV.org”” will be more relatable to consumers than something like “”AllAboutNew3DTVTechnology.net””. Make sure that the URL for every domain, sub-domain, and page on your site is descriptive, to the point, and easy to recall.
2. Provide quality content
The way you build a large following is by constantly attracting new visitors while retaining the old ones. Focus on providing new information they can’t get anywhere else. Consider more engaging content, such as trivia, infographics, or how-to videos.
If your content is outdated and seldom or never changes, even repeat visitors will stop coming back. While you don’t have to scramble to come up with fresh content every day, your should shoot for twice or at least once a week.
3. Optimize keywords
Keywords are what users enter in the search bar to find information. Find some good keyword analysis tools that help you determine the most popular keywords relating to your subject. Use them in your content, but keyword stuffing is frowned upon. Keyword density is how many times your keywords appear in the total text count.
Find the top ranking sites for each keyword you want and see how they’re using it in their content. Keep in mind that you can use multiple keywords, and don’t overlook long-tail keywords, which are longer phrases that people tend to search on vs specific terms.
4. Faster Load Time
The speed at which your pages load into the browser is one of the factors that both search engines and users use to judge your site. If any page takes more than a few seconds to load, visitors will lose patience and move on. A slow hosting service might be one problem. Also, try experimenting by eliminating large images, linked ads or banners, long scripts, or animations and see how those changes help speed up page loads.
5. Link Building
Search engines no longer look at the number of links, but the quality of the link. Quality links are earned links, not paid or reciprocal links. That means inbound traffic from another site where your link was naturally placed because someone thought it would be of value to their own visitors. More valuable links come from developing relationships with authoritative sites or influencers.
You can spend a lot of money on SEO tools and services, but they will all start with the basics. By all means, get help if you need it and can afford it. But SEO is something you can do yourself with a little patience.”