Guide to Content Marketing

Written by: Jason Bayless | December 23, 2016
In today’s world, maintaining a strong online presence can enable corporate leaders to convert more customers while also developing strong relationships with individuals who could become their business partners. If you’re looking for ways to strengthen your organization’s online presence, you should know that optimizing your content marketing processes can help you realize the goal. Use the information and ideas outlined in this quick reference guide to begin the optimization process immediately:
What Is Content Marketing?

Content marketing is a two-fold process that involves first creating a piece of content and then publishing it. Some of the main forms of online content include:

• Blog post
• Web article
• Video
• Picture
• Infographic

Content can be published in a wide range of online realms, including through social media channels like:

• Twitter
• Facebook
• Pinterest
• Google+
• Instagram

The goal in content marketing is to make your product or service line increasingly visible within the online platforms used by your target market. Once this happens, you’ll be able to increase conversion rates while also increasing the likelihood of repeat business.

How To Optimize Content

To ensure that your production and publication of content entails the desired result of optimized visibility and conversion, utilize the following strategies:

1. Make It Scannable.

If you want to ensure that your content draws attention and helps you convert customers, make sure that each piece you write is scannable. Making the content scannable involves inserting textual elements which enable the reader to quickly skim through the piece and locate the specific pieces of information she or he wants. Some of the textual elements you can use to make this possible include numbered lists, headers, and bullet points.

2. Access The Power Of User-Generated Content.

User-generated content is all the rage these days. This form of content is produced by your audience, not you. It can exist in numerous forms, some of which include:

• Blogs
• Wikis
• Discussion forms
• Posts
• Chats
• Tweets
• Podcasts
• Digital images

The value of utilizing user-generated content is that it keeps your target market and customers actively engaged with your brand, thereby optimizing the brand awareness process that makes conversion more likely. There are several ways that you can ensure that more user-generated content regarding your brand is produced. One is by running a poll via Twitter in which you ask people to state which of your brand products they find most useful.

3. Develop Q & A Posts.

Like user-generated content, Q & A style blog posts are an effective form of content marketing because they keep the audience engaged with your brand. With this strategy, you will ask your audience to provide you with specific questions they have regarding your brand. You can also enable them to ask questions about you. This latter strategy will help optimize the relationship-building process by connecting the audience to the business owner behind the brand in a more personal way. After you receive the questions, you will answer them and publish them in the form of a dynamic, entertaining blog post.

4. Let The Professionals Help You.

Unless you are an internet marketing genius, it’s a good idea to have a team of digital advertising experts working on your behalf. These individuals will typically be able to implement a customized, comprehensive advertising campaign which optimizes the brand recognition and conversion processes. Some of the services that a digital firm may offer in addition to content marketing assistance include:

• Web design and development
• Link building
• Social media optimization
• Keyword analysis
• Online reputation management
• Target market research

Don’t Delay: Utilize These Content Marketing Strategies Today!

If you’re serious about optimizing the content marketing process so that your company can attain an exceptional bottom line, now is the time to make it happen. Use the information and advice found in this content marketing guide to ensure that you can get your brand moving forward in the online realm!