Google Keyword Planner for SEO

Written by: Jason Bayless | April 15, 2016

Over the years, Google has produced a wealth of free tools to help businesses of all sizes improve their success rate with online marketing campaigns. Google’s free Keyword Planner is one such tool that is proving essential for search engine optimization (SEO) related campaigns.

In this post, learn more about how to use Google’s Keyword Planner for your own SEO marketing campaigns.

Google’s Keyword Planner Explained
If you have never used the Keyword Planner before, your first step will be to sign up for a free Google Adwords account. This doesn’t mean you have to create an Adwords campaign. You just need a free account.

Once you have your account set up, you can start using the Keyword Planner to optimize your online content in three key ways:

– Identify the most relevant keywords and phrases for your industry.
– Review Google’s analytics on each of your selected keywords and phrases to see how they have performed in the past and are projected to perform in the future.
– Access Google’s free tips to maximize your use of keywords and key phrases.

Tips for Using Google’s Keyword Planner
Once you have your free Adwords account set up, you can start diving into all the resources of Google’s Keyword Planner. Here is how to access the Planner:

– First, log in to your new Adwords account.
– Then navigate to “Tools and Analysis.”
– Finally, select “Keyword Planner” from the dropdown menu.

Here are some tips to help you get started using the Planner.

Tip #1: Identify the three tools you can use for free (without launching an actual Adwords campaign). These tools are as follows: “search for new keywords and ad group ideas, “get search volume for a list of keyword or group them into ad groups” and “multiply keyword lists to get new keyword ideas.”

Tip #2: Select your “seed” keywords to start identifying additional keywords.
Your “seed” keywords are the keywords you have already brainstormed that you think relate well to your industry, product line and marketing goals. The Planner walks you through the process of “seeding” the tool with keywords and then refining results to find what might work best for your next SEO campaign.

Tip #3: Know what your ideal keyword’s traits look like.
In an ideal world, each keyword or key phrase you select would have robust search use (i.e., lots of people use the keyword in their online searches) and low use by your competitors (i.e., you get the best keywords all to yourself).

While this can be a challenging combination to find and sustain, by carefully sifting through the options the Planner generates for you, you can find a happy medium between search use and competitive use that you can try out for your next campaign.

Tip #4: Use the Planner for different marketing angles.
One particularly great way the Planner can be helpful to you in achieving your marketing goals is to create different keyword sets and combinations for different goals. Here are some ideas:

– Create a specific keyword list that relates to a new landing page you have set up.
– Create a specific keyword list to use for each product or service category you offer.
– Create a specific keyword list for a single product or service.

By understanding how the Keyword Planner can support you to grow your business and incorporating each of these tools into your research, you can boost your SEO results without having to spend any funds to do it.