If you’re looking to increase the results of your SEO campaign, then you’ve probably read through everyday advice about optimizing your onpage factors, building links and creating content. While that’s fundamental advice, it’s often the information between the lines that many website owners need to take their SEO campaign to the next level. Here are a few uncommon tips that you can use to get more out of your campaign without building more links and creating more content.
Tip #1: Optimize Your Title for Clickthroughs
Many website owners focus on making sure that their title has the target keyword included and not much else. They don’t put enough effort in getting more searchers into clicking through to their site. Start by figuring out the intent behind the search. What is the user looking for? What is the user thinking about? How can I appeal to the user? Answer those questions and right a title that is relevant yet attractive to the user.
Tip #2: Work On Your Landing Page
When the user lands on your site, you have to take the opportunity to engage them and capture their interest. There are many things that you can do to improve your landing page from improving your headline, using better font for increased readability, leading with paragraph that captures their interest, to including relevant images. Think about what you can do to get the user to consume your content and take the next step whether it’s to consumer more content, sign up to your email list or make a purchase.
Tip #3: Spend Less on Producing Content and More on Great Content
By now, you’re probably aware how important it is to produce content. Getting your content out there helps you build links and create brand awareness for your business. However, too many website owners go overboard with this idea and focus on producing as much content as possible. In reality, this is not the answer to their search engines woes. It’s more about putting great content out there on a regular basis. Great content is what gets noticed. It’s what gets shared, consumed and featured on social media and other sites. Solely focusing on volume will drain your resources and yield subpar results.
Tip #4: Focus on the User Experience
User experience has become just as important as great visual design and conversion rate optimization. You want to provide an experience that the user will remember and come back for. There are many things you can do from building a logical site architecture to help users find what they’re looking for, designing a cleaner navigation menu, decreasing loading speed, to using a layout that highlights content while complementing the site’s structure. Try to improve their experience as much as possible if you have the long term goal of building a site your audience wants to come back to.
Tip #5: Utilize Social Media to Support Your SEO Campaign
There are still many websites that are either not using social media enough or not using social media to support their SEO campaign. Social media is one of the best ways to get your content out there. It’s also a great way to get your brand and website known in your market and industry. You can use the channel to connect with other related sites that can you can partner with and consequently boost your SEO results. Social signals also have an impact on rankings, so you owe it yourself to utilize social media if you want to succeed with SEO.
Those are just a few tips for getting ahead with SEO. Obviously, there are many technical aspects of SEO that you can work on to improve your rankings. These strategic based tips should open your eyes to what’s possible without dipping into your search budget.