Effects on Websites of Penguin 3.0

Written by: Jason Bayless | February 02, 2015

Google is designing algorithms to limit the ability of website owners to build websites that are simply links to other websites or websites that have links with popular SEO terms that go nowhere. This group of algorithms is known as the Penguin. These websites know that links using popular SEO terms are one way to move up higher on Google’s search pages. It is clear that most viewers don’t go beyond the first or second page of content listings, so websites vie for the ability to pop up on these top pages. Google does not want its search engine listing websites in prominent locations that are essentially just nonsense.

On October 17, 2014, Google brought out the latest release of Penguin, generally known as Google Penguin 3.0. The algorithm is still being released after several months and may not be completely released at this time. It is known that websites are being affected by this release. Fortunately, Google estimates that less than 1% of websites in the United States will be affected. This was a worldwide release, and each country will have a different amount of websites affected.

If your website is affected, even though you make the needed adjustments to your site, these adjustments won’t take effect until the next update of Penguin. So, you want to keep ahead of the game by making any changes to your website before it is harmed by Penguin. This is why some affected website operators look forward to the next update of Penguin by Google. Here are some tips to protect your website from the effects of Penguin.


Google is giving higher rankings to those websites that have citations with SEO phrases from their website listed on other related websites. This means you want to be quoted on other websites that are important to your website topic or subject. Being quoted on general websites does not have the same effect on ranking.

Mix Links

Websites use links that direct the user to other pages of the site called internal links. Other links direct the reader to different websites or other places. A combination of these links will move your website up the ranks. Having an overabundance of internal links to the same page will lower your website’s ranking; one link per page is plenty.

No Unrelated Links

In the past, websites often bought SEO links from link farms and listed them in the website. Google no longer gives priority to sites that simply have lots of links. Now, your links must make sense and be related to your website topic or business. Take out links that don’t seem to make sense or have less priority as your website evolves.

Vary Your SEO Link Terms

Don’t use the same SEO phrase or word for every link. Vary the link phrasing to make your text seem natural. Don’t repeat your website name over and over, either. Those websites that have the ability to use a thesaurus are going to be rated higher by Google.

Use Links in the Main Block of Text

Google will no longer give credence to SEO word links that are crammed into footnotes, sidebars or headers. Putting these links other places outside the main block of text on the page will lower your standing. The SEO links need to be fit smoothly into the text as well.

Don’t Buy Links

Earn the links on your website the hard way – by guest writing, asking for support or other actual networking that makes the links you list okayed by their owners. Google’s Penguin is able to sort out SEO links that are simply placed into your website. Links need to indicate that the website has some sort of relationship with the holder of these links.

The best way to have your website not be affected by Penguin updates is to do a good job building up your website. Use proper grammar, vary your SEO words and make sure your links are real and reciprocated if possible. The happier Google Penguin is with your website, the higher your website will rank on their system. For more information on Penguin 3.0, take a look here.