Does Social Media Help My SEO?

Written by: Jason Bayless | July 22, 2015

In today’s world, social media finds itself playing a more prominent role everyday in the success or failure of many businesses, no matter their size. Of course, businesses big and small are always concerned about their standing when it comes to search engine optimization. However, in recent years it has started to become clear to many business experts that social media is having a much greater impact on SEO than previously imagined.

It’s All About Being Liked
One of the biggest ways in which social media affects search engine optimization involves how many followers or friends a social media user has. In turn, this leads to content being ranked higher on many search engines. However, for those rankings to get as high as possible, a user’s account needs to have followers that are defined as reputable sources, which are quality followers who can be easily verified as genuine. For those accounts that have a high number of spam followers, their search engine optimization rankings suffer greatly. In order to ensure a business is able to gain higher SEO rankings, they need to connect with followers who are very eager to share company content within their own network. By doing so, SEO results improve.

Keywords Are the Key
To maximize SEO, choosing the proper keywords is a necessity. However, while most people generally associate keywords only with SEO, they also play a big factor in social media. As it turns out, keywords are also used and tracked throughout most forms of social media, which gives them tremendous influence regarding SEO. To take advantage of this and make it work for them, most businesses now make sure they fill out social media profiles as much as possible, which allows for more ways for them to incorporate their company name into more and more searches. Along with this, once the keywords are implemented it’s critical to use them in as many postings as possible. By using them naturally in postings, people using search engines to find similar products or services will have a greater chance of finding your business.

Keep Your Domain Relevant
One of the biggest mistakes many people make when it comes to their online presence is staying relevant to those searching for related products or services. Far too often, a website is created and then left unattended, resulting in outdated information and potential problems when customers try to order. Search engines take into consideration when social media sites and other sites are updated with fresh information, assuming that those are the sites that are considered valuable to those conducting a search. However, the benefits associated with this do take time to show up in increased traffic to a website, so patience is key here.

Expanding Your Social Media Audience
For social media to help SEO, it’s important for a business to expand its social media audience. This can be done through a variety of ways, including gaining new friends on these sites and increasing the number of followers. All of these interactions become integrated into a company’s SEO, resulting in a larger social media audience and improved search engine optimization. Known in search engine circles as personalizing your network, it’s a technique that’s gaining wider acceptance and giving many businesses better results.

Local Search and Mobile Devices
As more and more people use mobile devices to find information, social media has taken notice. Small businesses with physical locations rely heavily on local searches, and the majority of mobile users look to social media when it comes to finding a nearby business to grab a bite to eat or buy a new outfit. To make sure social media works to its fullest in this area, businesses should make sure they have accurate directions and correct names, addresses and phone numbers.

To make sure social media helps your company’s SEO as much as possible, read about these and other options at