Creating Infographics for SEO? Avoid These Common Mistakes

Written by: Jason Bayless | July 01, 2013

Infographics have been embraced as a quick, easy way to get important or interesting information seen by as many people as possible, as quickly as possible, and in a way that encourages users to share them. And with recent algorithm changes that allow infographics to be scanned for keywords, they have become an even more important SEO tool.

We’ve written before about the basics of using infographics for SEO, but that blog post focuses more on the “do’s” of infographic creation and usage than the pitfalls to avoid. Now let’s look at some of the “don’ts” of infographics, so your readers and you SEO strategy can both derive the most benefit from them.

When you’re creating an infographic to serve as linkbait for your website, be sure to follow these tips:

Make sure all images are high quality and don’t infringe a copyright

Be sure that you have the right to use the image, for one thing – and also make sure that it’s high-quality enough. If you’ll be creating a lot of infographics, it could be worth your while to become a member of a stock photography website. Finding free stock images that are also large enough to use for infographics can take a lot of your valuable time, so consider paying a few bucks for the right to use good photos.

Don’t make your infographic too wordy

Ever see one of those infographics that so packed with information that you can’t read any of it? The more words you use, the tinier they have to be – and that’s a turnoff for readers who just want to learn something new from a quick scan of your infographic. It’s especially problematic for users who are trying to view your infographic on a cell phone. A good ratio to aim for is 70 percent eye-catching image and 30 percent text.

Check your infographic’s spelling and grammar

Your image may be lovely and your facts iron-clad (double-check those too), but poor spelling and grammar will undermine your authority on the subject and the reputation you’re trying to build. Be sure to have at least one other pair of eyes proofread your infographic’s text before you release it on the Interwebs for all to see.

Use a responsive design that displays well anywhere

Take the time to test your infographic on different platforms: laptops, desktops, tablets and smartphones. If the image doesn’t display clearly (or at all), users will become discouraged and your infographic won’t go viral the way you want it to.

Keep marketing your infographic once you have posted it

Even if you have decent traffic to your blog, don’t assume you can just park your infographics there and they will magically go viral. Use social media like Facebook and Twitter, possibly also Pinterest, and anywhere else you can think of. Engage in discussions in the comments section and let your infographic spark a conversation everywhere it goes!

Infographics are a fun feature for users, a quick way to educate consumers, and can be a great SEO tool that leads back to your website – be sure to include your URL in the image as the information source. And infographics are pretty easy to do in-house, even if you’re not a natural content writer. So give infographics a try, but take time to do them well.