Content Marketing Tips for Your Business

Written by: Jason Bayless | December 19, 2016
Content is vital, and in this digital era, customers are shifting to digital channels to get credible, relevant and timely information for them to make major decisions or solve problems. A high-quality content marketing is important for professionals to achieve marketing objectives. Successful content strategy planning entails ensuring that your message reaches your target audience. CEB carried a research that showed most buyers these days do not contact sellers until about 57% of the buying process is completed. That only means that customers are educating themselves by comparing vendors, using their discernment, and reading product reviews to make purchase decisions unlike in the past when they depended on sales teams from the sellers.

Content marketing entails developing meaningful relationships and conversations with potential clients. Businesses should strive to come up with creative content that is fresh, easy to digest, reputable, and innovative. Content marketing strategies should balance between marketability and creativity. There are no set guidelines; however, here are tips you should keep in your pocket for effective content marketing tips.

1. Understand your customer
Before publishing any content, make sure you understand your clients. Remember that the content is meant for your clients, so following their interests should be your first aspect. Understand their challenges, expectations, and problems so that you envision your ideal client and think about how to come up with content that will make them happy, productive and successful. Maximize on creating content that meets the needs and expectations if your customers to maximize your engagement.
2. Strategic approach
Carry out content marketing in a systematic manner. Coming up with a strategic approach enables you to realize how you can influence your content marketing efforts to achieve your objectives. Look into what your business stands for, the story you want to tell, and how effective your content portrays your values and position. Additionally, create a content marketing mission statement that takes into consideration your client’s main points and your desired results. Content planning entails process design, content audition, team collaboration, persona validation, and outreach.
3. Maintaining a content editorial calendar
Create a well-defined schedule that enables you to be more consistent and helps you strategize on the content you publish in advance. The calendar helps you plan your content even months before, making sure it reflects the overall business plan and targeting the right audience as well as taking into accounts your stakeholders, contributors, and distribution channels. It is crucial in ensuring that you don’t miss uploading content, which helps you keep your page active.
4. Authenticity
Customers want original content. Authentic content captures your interests and arouses curiosity, which offers a platform to engage your clients. Surprise your audience and touch them so that they want to learn more about you. Let your passion and dedication shine through the content you publish on your site to connect with your audience.
5. Focus on one point
You need to understand the purpose of writing the content. Do you intend to educate, entertain or motivate your readers? Don’t try to do too much. Focus on the objective, and you can even add relevant pictures and infographics to emphasize the key point you want your audience to get after reading your piece.
6. Personalize your content
Connect emotionally with your audience. You can publish stories about your journey, overcoming challenges, achieving milestones, and facing struggles. Tapping into the emotions of your audience helps build their trust and moves people to actions. Be purposeful in your content.
7. Write naturally
Your article should convey a message to your readers, be simple. Avoid using a thesaurus for every word, be natural. Be conversational and friendly.
8. Use strong headlines
A headline is the first thing your audience will notice. Come up with relevant and compiling headlines to trigger interests and attract readers. Come up with several headlines then choose the best or use tools to optimize your headlines.
9. Include call to action
What is the ultimate purpose of your article? Do you want your readers to download the material or is it to request a call or demo? Tell your readers with short and simple calls to action.
10. Easy readability
Ensure your content is easy to read. Your audience should be able to glance through the material, comprehend the most important points, and decide on whether to read further or not. Use structural elements like numbered lists, headings, bullets, or sub-headings to make it easy to read.
11. Reciprocate
Interact with your readers by answering their queries about your products and services. You can even give them advice and information so that you become more than helpful to them.