Over the past decade, social media has gone from a niche fad to one of the most powerful communication tools in the world. Whether you use it to stay in touch with your friends or use it to market to customers, there are many different social options that you have at your disposal. Which social media networks are the best for you to use?
With millions of users taking to the site each day, you have a large audience that you can market to in a variety of ways. You can start your own fan page to let readers, brand loyalists and others learn more about your products and services. Startups and small businesses can use a business page to sell products right from the site. As with most sites, you can buy advertising that makes it easier for your target audience to see your posts. Advertisements can also be used to drive likes to your page or to get people to comment on your content.
Twitter is great for when you want to share a short summary of your content with a link to your video or post. You can format a post to Twitter to look like a business card or a landing page, which makes it more intuitive for a user. Whether you want to sell your products or simply drive traffic to a landing page or website, Twitter is a great place to do it. In addition to posting your own content, you can have conversations with others and share their content as well to develop relationships with others in your field.
Now owned by Yahoo!, Tumblr is a place where you can blog in an easy going and less flexible manner. Instead of 400 word blog posts full of pictures, you can write a few sentences or create a blog post that is just a picture. The best part of Tumblr is the community that you gain as soon as you join the site. While anyone can make use of this network, it is primarily used by younger people and those who are new to blogging. However, since it is owned by Yahoo!, it may be easier to have your content picked up by the site, which would increase your visibility quickly.
Although its not as popular as Facebook and Twitter, Google+ is still worth using because it is associated with Google. When you put up a post to this network, it is going to be indexed by the search engine within hours. Therefore, you can guarantee that your odds of visibility are good as long as you understand basic SEO. Authors who have a large audience already can cement their spot on the top of the search results and the quality traffic that comes with that.
Mostly used by professionals looking to find work in their chosen fields, LinkedIn has become as much of a content marketing site as a site for professionals to meet. You can post long articles, comment on other people’s content and post your resume for others to peruse. If you aren’t up to starting your own blog or want an instant audience to see your resume, LinkedIn is the site for you.
Social media is one of the most powerful tools that you can use to get your name and brand out to the masses. However, you need to make sure that you know what each network does best and what your audience uses each network for. As you gain experience with social media, you will be able to finetune your content marketing strategy and become a leader in your field.