Best SEO Practices for Social Media

Written by: Jason Bayless | May 25, 2015

Just because you have a webpage on all of the major social media websites does not mean that you will automatically rake in higher visibility statistics for your business. Because the saturation in the major social media markets is never-ending, you must appropriate all strategies in order to stand out from your competition.

Social media and search engine optimization are intricately linked. Having an understanding of how to manipulate these bonds is essential to increasing your visibility. Here are some of the best search engine optimization practices for your social media pages.

– First of all, pick the social media websites that are most relevant to your business and focus on those.

You may actually not need a webpage on each and every one of the major social media websites that are out there. Depending on your industry, you may only need a few. As a matter of fact, you should actually take a survey of your webpages right now in order to determine the popularity of those pages with your current customer base. If you are a business that is entirely new to the Internet, take a look at all of the major social media websites in order to determine where your target market hangs out the most.

The purpose of this research is to focus your efforts on the social media websites that will drive traffic to your landing page in the most efficient manner. If this traffic can be driven from the social media website to your page, the natural trust that the major search engines have for those social media pages will be handed over to your landing page. This will increase the visibility of your landing page in the major search engines in a much quicker fashion than trying to drive traffic to it directly ever could.

– Second, localize your social media strategy.

Just because you have access to a global audience on the major social media platforms does not mean that you should try to engage them all at once. As a matter of fact, because of all of the blockades that websites like Facebook and Twitter have put up, this strategy will only get you knocked back in the rankings for those social media websites. In turn, this will get you punished in the major search engine rankings.

Once you have determined the websites that your target audience uses the most, you must narrow down that audience into a local group so that your posts and engagements will have the best chance of support. Once you have that support from an initial, geographically tight group, the algorithms for the social media websites will naturally kick in and give your visibility a boost. This will in turn spark the major search engines to trust your social media pages more.

You can implement a localized strategy by placing a great deal of localized content in your posts. Have links come from your geographically sponsored content so that the major search engines will index that content in a prioritized way. Link out to other local businesses that are relevant to your industry. Even more importantly, try to create relationships with local news and educational organizations – inbound links from .edu and .gov websites are considered gold by the major search engines.

– Third, engage with your audience on social media so that they will provide the content that you need in order to be trusted by the major search engines.

The more comments that you have in a conversation on Facebook, the more rapidly your trust will grow within the major search engines. If your Twitter posts have lots of natural likes and retweets, then your content will be seen more in the future. Many of the strategies that will get you trusted by the major search engines are good business practices in general – make sure that your customer is happy.