SEO professionals are making good money doing basic work that most web designers and site admins could do on their own. All it takes is developing good practices when putting your pages together, and SEO will soon become second nature. There are only a few areas of onpage SEO you need to focus on.
Keywords are the important thing to keep in mind. Keywords tell the search engines what your page is about so they can index it and match it with user queries. Relevant, commonly-searched keywords should be used throughout your site. Use a good keyword analyzer tool to determine what the most popular keywords are for your business or product. Don’t just look for words – most people type in short phrases. But they should not be over-used. Keyword stuffing is frowned upon. Search engines use a simple algorithm to determine keyword density, which is simply how many keywords are found per total words of text. For instance, 4 keywords per 1000 words of text is a density of 250, or a keyword for every 250 words of text. Visit some of the top sites that come up in a search on your keywords, and make a note of the keyword density used. Try to match or beat it while still keeping your text natural and readable.
Every time you add a new page, name it something that includes a keyword related to page content. The URL, not the text, is the first thing search engines see.
Search engines don’t evaluate images, nor do they care about large, fancy fonts. – but they do scan related text. Use keywords to describe images. For instance, on a page about military aircraft, don’t name your image “chopper2.jpg” but something keyword-specific, like “UH1-Huey-Helicopter.jpg”. Create ALT tags for every image. This is what the user sees if the picture doesn’t display, but it’s part of the page content indexed by search engines, so don’t overlook it for keyword use. The same goes for the TITLE tag; this is what displays if a user’s mouse hovers on the image.
Heading tags are what introduce sections of text in bold font, starting with h1 for the top-level heading, h2 for section headings and h3 for paragraph headings. Yes – structure content to use keywords in your headings.
Every page should have at least 350 words of information. You must have heard the phrase “content is king”. Provide users with information that’s not only relevant and helpful, but unique. Make sure you’re not rehashing info a user can find on a dozen other sites.
If you’re not a good writer, don’t overlook linkbaiting. This means a quality article from another source displayed with a link back to the original site. This is a popular trend as it benefits both sites. Backlinks help the original site score higher with search engines, while it gives you good content with almost no effort. Just be sure your keywords are in there.
The search engines will rank a site higher if the site has links that are easy to navigate from page to page. Be sure to include links or easy-to-follow menus for both user and search engine navigation. For SEO, these text links also give you an opportunity to use keywords. Distinctive images used as bullets can also give you more keyword opportunities via the ALT and TITLE tags.
SEO is all about keywords. Follow these practices on each and every page that goes on your site and you can let the search engines drive visitor traffic to you.