Best CMS For SEO

Written by: Jason Bayless | May 27, 2016

WordPress: The Best CMS For SEO Performance

Search engine optimization is an absolutely crucial way to make sure that a website and its products are both visible and relevant to interested consumers who are using Google, Bing, Yahoo, and other search engines around the world. Every aspect of a website contributes to good or bad SEO, and this even includes the content management system that’s being used to publish content behind the scenes. All content management systems are not created equally. In fact, one CMS stands well above the competition when it comes to optimizing a site for search engine performance and maintaining that optimization over time.

WordPress: The SEO Professional’s Dream

WordPress isn’t the newest content management system on the market, nor is it necessarily the most advanced. As far as SEO is concerned, however, WordPress is the best CMS for websites of all kinds. The WordPress system has had more than a decade and a half to evolve and develop, and this long history of development has contributed to its robust embrace of today’s SEO best practices and all of the modern tools necessary to both perform well on search engines and to analyze that performance behind the scenes. This is for several key reasons:

  1. Plugins

    WordPress pioneered the ability to extend a “base” set of CMS features with all kinds of plugins, from those that integrated social media sites to those that work on every aspect of good SEO. Today, users of the WordPress ecosystem have access to some pretty amazing SEO plugins and tools. The most popular among these, perhaps, is the “WordPress SEO” plugin by Yoast. This plugin has been around since the dawn of professional search engine optimization, and it oversees every aspect of the site as it pertains to search engine performance.

    Using Linkdex, WordPress SEO provides in-depth analysis of every page within a website. Connectivity with Facebook Open Graph and the Twitter API enhance user engagement, interaction, and the ease of sharing content. And this is just one of dozens of plugins that oversee things like SEO-friendly video, image, and content promotion on every one of the WordPress site’s subpages.

  2. Community

    WordPress is not an “install it and forget about” type of CMS. Instead, it’s a content management system that is backed by a massive, international, and fully online community of developers. Did Google recently change one of its SEO algorithms or best practices? If so, the developer community will be hard at work, updating plugins and implementing new features that ensure no interruption of a site’s top performance at Google and on other search engines where change is the name of the game.

  3. Support

    The same community that meticulously develops, updates, and extends plugins for the WordPress ecosystem is also committed to supporting installations of this open-source CMS software. Whether it’s a basic question about setup or a technical question about creating a custom SEO plugin that meets a site’s unique needs within in the confines of modern best practices, developers are able to provide round-the-clock, free, fully online support that will make it easy to maintain a top ranking if WordPress is utilized on the backend.

The Best Choice of CMS for SEO is WordPress

Many content management systems offer plugins, basic SEO features, and a developer community, but no other system has the number of relevant plugins, the massive development community, or the round-the-clock, free support that WordPress offers to site owners who are both novices and seasoned professionals.

Search engine optimization is serious business, with major consequences for a company’s bottom line, its products’ success, and its long-term viability as an online competitor. Only WordPress, and its massive array of intricate, helpful SEO plugins and analysis tools, fits the bill for a site looking to climb to the top and stay there.