As Google has worked to improve their algorithm to provide relevant content to their users, the practice of Search Engine Optimization, also known as SEO, has changed somewhat drastically. While the logistics of good SEO may not look quite like what they used to, it still has a lot to offer to your online presence. Here’s the best 5 aspects of SEO:
1. It Continues to Have Power
Numerous SEO case studies continue to prove that the power of proper SEO practices is still real. With previous iterations of Google’s algorithm, all that was necessary to attain high rankings was to ensure that the back end of your site was properly linked to a site which was already highly ranked. While quality content is what currently rules the search engine, quality coupled with proper SEO tactics can seriously boost your site. Google’s crawlers still use keywords to identify that content is related to what a user is looking for. Utilizing SEO tactics will ensure that you are found. Quality will ensure that your users will agree on your relevance.
2. It Has a Long Lifespan
Practicing proper SEO isn’t going to go away any time soon. The fact of the matter is, as much as Google and other search engines evolve, they’re still based off of the idea that users can type words or phrases into a search bar to find what they’re looking for. If you aren’t paying to be found under a specific keyword or phrase, you’re utilizing SEO to show up during a search. As long as keywords are what is being used when users are looking for content on search engines, SEO will continue to be fully necessary for those who are publishing content online.
3. The Return on Investment is High
As mentioned above, SEO is the free equivalent to paid advertising on search engines and the internet at large. Utilizing proper SEO tactics is, at its base, a free process. Optimizing your website is as simple as knowing what optimization entails and costs nothing but time. Any money made from SEO is, in the rawest sense, pure profit.
4. It is Great for Mobile
With the popularity of mobile searches having exploded in recent years, users are increasingly utilizing shorter search phrases. Competition for shorter keyword phrases is often fierce. Fortunately, proper SEO practices can help to enhance the possibility of being found under keywords and phrases which are less specific and fall into the one or two word category. Mobile users do not often click on paid advertisements, so strong SEO practices can greatly increase your chance of having mobile visitors come to your site.
5. It Can Add Credibility
Most users have come to expect strong SEO practices out of almost everyone they interact with online. Even the best kept secrets are no longer that closely guarded in the realm of SEO. This is a wonderful aspect of SEO because it means that, no matter what kind of presence you’re looking to garner, you have the tools readily available to do so. It also means that once you’ve begun to use proper SEO tactics, you can quickly appear just as professional as others who may seem more credible than you. For small business owners, using good SEO is one of the quickest ways to seem just as credible as a national brand.