Accelerated Mobile Pages

Written by: Jason Bayless | October 31, 2016
Accelerated Mobile Pages is a new feature that was announced in 2015 then launched early 2016. It is an open source code designed to make Web pages load up to 85 percent faster than in the past. The primary purpose is to eliminate the sluggishness that sometimes takes place during mobile browsing.

It will take you some effort to learn how to use AMP to make your pages load more quickly. However, the time spent configuring your sites, apps and content for fast performance would be worth it. Taking these simple steps can help you speed up your pages.

  1. Design your sites using the AMP specifications. Usually, no out-of-the ordinary configuration is necessary. Your AMP pages can usually be uploaded to a Web server just like any standard HTML page. However, you will have to study this platform’s documentation to understand how to code your site for optimal speed. If this is too much work for you, consider hiring someone else to take on this responsibility.
  2. Make sure your site is visible on the Web. This usually requires referencing of an AMP page version on any non-AMP page. Doing this requires the use of code you would add to your website files that are uploaded to the Web. In some cases, you might also have standalone AMP pages, and they can still be indexed or listed in your sitemap if properly formatted. If you are not a coder, this might be a project you would outsource to the appropriate provider.
  3. Test your AMP pages for HTML validity. The AMP documentation shows you several options for checking if your pages are valid. This coincides with making sure your website page files are discoverable by various third-party platforms. One way to test your AMP pages is to try them out in the Chrome DevTools console. The AMP open source project site also has its own validator, and browser validation extensions are available for both Chrome and Opera.
  4. Use structured data markup. This is especially important if your site collects vast amounts of customer information. You have to organize your data well and make sure it all is formatted in the databases properly. This will ensure your success later come time to visually display information to the public. Two popular ways to handle structured data right now include Rich Cards in a single element or a list and knowledge graph cards. They usually display recipes, articles, videos and more.
  5. Monitor your AMP performance regularly. This is crucial to making sure your site pages load without errors. These bugs might occur for a variety of reasons, one of which might be because of code syntax not written right. Missing data might also be the reason, or perhaps you are using a corrupted HTML file. You will also want to continually analyze your site for broken links or connection problems. However, AMP reports will not show connectivity errors. That would require other types of testing – mostly that you confirm your Internet modem or router is working.
  6. Build pages according to quality standards. Displaying your content well using AMP code is part of what is required, and all the text you place on your pages should be visible to the viewer. Just like any other time you build a site, no misleading design and SEO tactics should be used. It’s also important to repair any issues that cause visually unappealing displays of your data. Building your pages properly is usually easier when you use structured data markup to organize all information.