9 Useful Instagram SEO Suggestions

Written by: Jason Bayless | February 27, 2017

The Amazing International Popularity of Instagram

Instagram is a beloved social media sensation that’s pretty hard to ignore in this day in age. People all over the planet have presences on the social media platform. Famous public figures such as actors, actresses, rock stars and supermodels all have accounts. The same goes for everyday people. You probably know countless students, accountants, gardeners and hairstylists who are active on the website. If you use Instagram for online marketing purposes, you should have a grasp of SEO (search engine optimization) and how it can help your account gain traffic. SEO can be great for Instagram users who want enhanced success and increased numbers of followers.

1. Look Into Keywords

Keyword use is a big part of Instagram. If you want to improve your Instagram presence, you should learn the ins and outs of hashtags. Instagram has a search engine that’s available to users. If you want your account to gain notice from others, you should prioritize the use of hashtags that are currently popular. It’s important, however, to make use of hashtags that directly pertain to your posted content in some way.

2. Collaborate With an Organization

People who want to be Instagram SEO wizards should collaborate with organizations that are meaningful to them. Many successful Instagram users team up with charitable groups and nonprofits. Instagram users are like most people. They love championing individuals who are giving back to the community. If you want to boost traffic to your SEO site, look into groups that focus on subjects that are of interest to you.

3. Organize Contests on a Regular Basis

If you want to attract more people to your Instagram account, it can be smart to organize contests on a routine basis. Prizes can be great incentives for people. It doesn’t matter what you give away, either. You can draw people in with a free T-shirt that says the name of your company. You can get people active on your account by tempting them with fascinating mystery grab bags, too.

4. Write a Truthful Biography

Instagram biographies are short and concise. If you want to enhance your Instagram SEO skills, you need to make sure your biography shines. You need to make sure that it portrays what you’re offering correctly as well. Branding is an essential part of Instagram SEO success. If you run a small company that creates organic skincare products, make that clear in your biography. Don’t get too wordy, however. People who use social media sites often have rather short attention spans.

5. Steer Clear of Biography Hashtags

Some Instagram users make the mistake of placing hashtags inside of their biographies. That can be annoying to visitors. People can’t click on biography hashtags. That makes them pretty much useless.

6. Select a Good Profile Shot

A good profile shot can mean everything on Instagram. Encourage people to visit your account again and again by choosing an attractive, polished and clear Instagram profile image.

7. Give People Lots of Content

People visit Instagram accounts because they want to access content. That much is obvious. If you want to boost traffic to your Instagram account, you need to make sure your content is always diverse, interesting and plentiful. Mix things up and have fun.

8. Concentrate on Posting Time

Concentrate on smart posting time practices. Early posts on Mondays, Tuesdays and Wednesdays tend to be particularly successful. Weekday evening posts tend to do pretty well, too.

9. Promote Your Instagram Account on Other Social Media Platforms

Instagram success is all about spreading the word. It’s all about making sure people know your account exists. If you want to soar on Instagram as a capable and proficient SEO guru, you should go out of your way to promote your account on other well-known social media sites. Put a link to your Instagram account on your Twitter, Facebook and Pinterest sites.