8 Tips to optimize your blog post for SEO

Written by: Jason Bayless | August 30, 2017

“Optimizing your blog post for search engine optimization, or what is commonly referred to by the acronym SEO, should be the highest priority for a blogger. It comes right after providing your audience with quality content. In fact without it, there will be no need for quality content because you will not have an audience to read it. Here are eight tips to optimize for SEO that will ensure high ranking in the search engines and bring in visitors to read your blog post.

Write a blog post that is full of quality content. If you want your SEO to stick, the content of your blog has to be enjoyed by the readers who visit it or they hit the back button and find something else to read. If this happens often, the search engines will not continue to offer your blog post up in a search.

Use relevant keywords in your meta tags. While it may seem like using popular keywords are the way to go when optimizing a blog post, don’t lose sight of keyword phrases that matter to your audience.

Use your keywords in your title and throughout your blog post. Switch up the phrase and use the words in different order or use only part of the phrase. Remember that too much of a good thing can turn out to be a bad thing. Don’t stuff your blog post with keywords as search engines will not only ignore the post, but they may start to ignore your blog totally.

Optimize your photographs and images. Use the alt tag to place your keywords in the image, as it pertains to the image. Many bloggers get confused with this method, but it is as simple as this: describe the image using sets of your keywords and keyword phrases. Don’t use any keywords that do not match the image, whether they are relevant to the blog post or not.

Use headings in your post that encompass your most important keywords. Not only does this help with your SEO, but it keeps your article scalable so your visitors can scan it more readily. When visitors are able to scan a page, they find the information they are looking for and read it, keeping them on-page longer. On-page time is a measurement used by search engines and webmasters to gauge the quality of a site. The longer someone stays on your article, the higher quality it appears to be.

Add quality links in your article to both onsite relevant past content and offsite high quality related sites. Adding links like these will ensure that a search engine will understand what your content is about and allow users to glean more information from your post. When users find what they are looking for, they come back to the blog that gave them that information.

Optimize the length of your blog post. Anything under 300 words is too short, combine it with another article idea to flesh out a better post. Anything over 1000 words is too long. Look for ways to break it up into more blog posts.

Keep an eye out for new SEO practices. The internet is always changing, try to stay ahead of the curve to keep your blog significant in your area of expertise.

Continue to use these tips with every blog post you write to keep your content quality high. These tips will ensure blog posts that will be optimized to the fullest extent which will help attract an audience that comes back to your blog again and again.”