1. Shareable Content
Creating shareable content has increased in importance alongside social media’s increase in popularity. Social media users won’t share a blog post or retweet a brand’s tweet unless it’s high quality, relevant, and shareable. They care about how their followers see them, so they’re not going to share content that doesn’t accurately reflect who they are.
2. Video Content
Video marketing is a big trend in both search engine optimization and social media. Users are spending more time digesting content in the form of video while using the Internet. Videos on landing pages oftentimes boost conversions. And video content is so popular on social media that social sites based on video have been sprouting up, such as Periscope and Vine. Video is also an integral component of the rising social media network Snapchat.
3. AMP Pages
Page loading speed is a ranking factor in search engines. It also influences user experience because people become frustrated and annoyed when pages don’t load quickly. As a result, AMP pages are trending in SEO. AMP pages is a form of HTML that allows mobile pages to run faster.
4. Schema Markups
Although they’ve been around for a while, schema markups are becoming more talked about among marketers and business owners now. Schema markups are the extra bit of information that sometimes accompanies a search result, such as an image, ratings, links to other pages on your website, and other important morsels of info. This brief additional information causes your website to stand out in the SERPs while enticing searchers to click through.
5. Fewer Posts on Social Media
When social media first became popular, users posted A LOT. And no one became annoyed with the abundance of status updates either. However, that isn’t the case in 2016. Social media users are tired of frequent posts and prefer to only see a few updates from their followers. Some social media sites provide a mute function, so that they don’t have to see your posts anymore without having to unfollow you. Therefore, it’s best to make a few amazing posts rather than a lot of average ones.
6. In-the-Moment Social Posts
Realtime social posts are popular thanks to the advancement of live video streaming. Businesses are seeing greater success with their in-the-moment posts. Another reason in-the-moment posts are trending is the majority of social users access social media from their mobile phones now. Smartphones make it faster to upload images, videos, and updates as a person goes throughout his/her day.
Like schema markups, personalization isn’t new but it has been a trend in social media and other forms of marketing this year. Social media platforms have been introducing more options for personalization and customization, so that users can only see posts they care about in their feeds. Facebook, for example, started displaying political stories that reflected a user’s political beliefs.
8. Social Commerce
Social media sites are beginning to integrate the ability to buy things through the platform. Pinterest, for example, has been rolling out new updates and features for their “buy” buttons. They have been seeing increasing success with their buy buttons. New social media sites with the ability to buy goods through the platform are being established too.
The main SEO and social media trends in 2016 have revolved around improving user experience, delivering great realtime content, and pulling back on the frequency of updates. Quality is taking precedence over quantity. You should keep the eight SEO and social media trends in mind as the year comes to a close. Also consider these trends when creating a strategy for 2017.