8 Link Prospecting Tips and Tricks

Written by: Jason Bayless | November 14, 2016
Link prospecting can be the most challenging part of your SEO efforts as a business owner. You’ll need to build natural links to your website to gain signals that Google will use to rank your business. It can be tough to find relevant opportunities for your link building strategy.
Advanced Searches

One of the best ways to return the right opportunities for your link building is by finding blogs that are looking for guest bloggers. To find these opportunities, you’ll need to search using specific identifiers. You can do this with advanced queries. Searching within a blog for certain terms like guest blogging involves using a query with double quotation marks to find exact matches. For example, if you’re searching for guest blogging, you’ll search in your niche with the query HVAC “Guest Post” or HVAC “Write for Us” to find your opportunities.

Developing Relationships

You can find bloggers in your industry by using tools meant to follow people with certain keywords in their bios. For Twitter, you can use a program like Follower Wonk, which will search profiles on the social media platform to find your ideal targets for guest blogging opportunities. Topsy is another tool that will help you identify blogs that invite guest posts. It searches social platforms including blogs for the keywords you’ve specified.


After finding a blog that you’d like to partner with or provide a guest post to, you shouldn’t be waiting for a reply before taking the next step. Look at their links page or blogroll to find others in the industry that might accept posts. Contact those blogs too. There are plenty of good blogs with traffic that are not readily optimized for search engines. They rely on word of mouth and social media to gain traffic.

Image Searches

If you’ve spent some time adding terrific images to your site, you might be disheartened and even angry to see others using that image on their site. Instead of getting angry, look at this as an opportunity. Contact the owner of the site and ask them to include a link to your website. That’s an instant link that didn’t require much work at all. You can find your images in a reverse image search.

Outdated Content

With a specific tool like Outdated Content Finder, you can find outdated content that others have linked to in their blogs. Create a fresh, updated piece of content and contact those blog owners that have linked to the old content. They’ll most likely want to keep their pages updated with current content, and they would be happy to link to your piece. You can get high-quality links this way.


A niche site can be listed in one of the many directories available for that specific topic. A directory like Dmoz will sort websites for inclusion into their site based on the quality of the website submitted. They provide a high-quality link to your website.

Forum Searches

You can find forums related to your niche by using the search term: inurl:forum “keyword” to find forums where you can interact with others in the niche and have your site listed in your profile. Industry-related forums are great for discussions and garnering focused traffic as well as links.

Local Event Websites

This is particularly valuable for local businesses who are trying to increase their local visibility. Sites like Meetup or Eventbrite will track events in your area, so you could potentially add your event along with your website to the directory. You could also find local events and the sponsors to find out how to get involved in that local event in your community. It has the advantage of giving you offline as well as online opportunities.

These tips, tricks and tools should help with your link building strategy going forward. It will still take a considerable amount of time and energy to get the best links for your site.