8 Ecommerce SEO Best Practices

Written by: Jason Bayless | January 06, 2016

1. Comprehensive Keyword Research
A keyword research will give one a good idea on what keywords will attract the right targeted audience. First and foremost, keywords should be appropriate for one’s website and products. The more detail, the better. If one has a blog, they should try to link certain keywords to their blog. However, it cannot be stressed enough on how important it is to not use the same keywords.

2. Competitor Research
Competitors are absolutely unavoidable when it comes to just about any field, including online marketing. Therefore, analyzing their tactics is one of the wisest things that one can do. Try to see what keywords they are using. On the other hand, competing against them may simply not be worth it. If this is the case, simply find other effective keywords, even if they’re less popular than the competitor’s.

3. Identify Problems
Once keywords and other SEO tactics have been perfected on one’s e-commerce website, they should then attempt to identify other problems on their website, such as 404 error pages, 302 and 301 redirects, and duplicate metadata. Creating a headache-free website will allow visitors to experience quality service.

4. Speed Things Up
With today’s lightning fast technology, patience has become a thing of the past. The smallest delay in a website can cause one to instantly leave the page and go to another. Therefore, having a fast e-commerce website is vital to not only attracting more visitors, but keeping existing ones as well. Using different CMS, buying additional server space, reducing image and file size are a few ways to speed up a website. With the right techniques, one can make their website insanely fast.

5. On-Page Optimization
Keywords are just one of many ways to optimize a website or page. Even though link building and other off-site SEO tactics make a big difference, on-page SEO is just as important. Site structure, keyword optimization, mobile friendly websites, internal linking, rich snippets, usability, social media integration and customer reviews are all major points to focus on when trying to optimize an e-commerce website to the fullest.

6. Further Testing
Once on-page SEO is taken care of, one should then carryout extensive optimization strategies. One of the most effective ways to do this is to use an analytic to find the keywords that convert the best. PPC, or pay per click, campaigns are another great way to find high converting keywords. Testing metadata is also advisable, since it can greatly improve a website’s CTR, or click through rate.

7. Adding Blog Content
Using every keyword possible in a website or website page is virtually impossible, and in some cases, counterproductive. However, one can easily use these left over, or unneeded, keywords through a blog. The blog should be reader friendly and very informative. As always, make sure to not overuse these keywords in a blog. Remember, content is king.

8. Top SEO Tools
These SEO tools simply could not be excluded from this list. In fact, many marketers have had their rankings, whether search engine related or otherwise, skyrocketed by simply using these useful tools.

  • SEM Rush
  • Ahrefs
  • Buzzstream
  • Rank Ranger
  • SEOmoz Keyword Tool
  • Majestic SEO
  • Screaming Frog
  • Open Site Explorer
  • Google Adwords Keyword Tool
  • Mergewords
  • Citation Labs Broker Link Finder
  • Ubersuggest Keyword Suggest Tool
  • Authority Labs for Monitoring