“Keeping up with the trends and opportunities in search engine optimization or SEO can feel like a never-ending job. However, that doesn’t have to be the case. While many of the best opportunities in the web-search game are new, many of the best opportunities are just old opportunities that have been slightly fined tuned. If you’re trying to maximize your site’s search potential, be sure to capitalize on the following seven SEO opportunities for 2018.
1. Content Still Lays the Foundation
Most professional SEOs agree that content still drives the search and that it remains one of the chief elements that webbies need to pay mind to. Finding the right keywords still has merit but a “new” twist on this theme makes the SEOs job a smidge more challenging.
The way around this, according to Search Engine People is to think about a user’s intent when he/ she types a keyword phrase into the search engines. For example, a book author wanting to attract new readers might write a blog post using “books like Harry Potter” or “books like The Hunger Games” as their keywords.
Here’s why. Those keyword phrases imply that the reader is done reading a series he/ she loves, in this case, Harry Potter or Hunger Games. This same reader now wants to find books in a similar vein, which will allow the reader to recreate the experience he/ she had when reading his/ her favorite series.
The smart SEO writing content for this website or blog would, therefore, gather a list of books that fit this desire and write about them. In this respect, the blogger’s keywords match not only the searcher’s keywords but the reason why the searcher is looking for those words in the first place.
2. Latent Semantic Indexing or LSI
Related to the concept above is Latent Semantic Indexing or LSI. For those not familiar with LSI, Search Engine Land more or less defines it as the practice of using words that are related to the main keywords you want to use.
Going back to the book example above, the main keywords that the blogger is using are “books like Harry Potter” and “books like The Hunger Games.” Some related keywords to these books are:
- Katniss Everdeen
- Gale Hawthorne
- Hermoine Granger
- Ron Weasley
- the best library picks of 2018
- books for kids
By including these related words in your content, the book blogger signals to the search engines that his/ her content is relevant to the topic and therefore, relevant to what people interested in these books would be looking for.
3. Voice Search Becomes More Prominent
The webmaster at Google predicts that voice searches will become more and more prominent in the next 12 months, according to Moz. As many as 25% of the searchers will be set in motion by the sound of people’s voices.
There is a hidden benefit to this knowledge. Most voice searches are conducted by searchers using mobile devices. The wise webby will, therefore, make sure that his/ her site’s mobile capability is top notch.
4. Mobile-Friendly Wins the Search
About half of Google’s searches come from cell phones, tablets, and other mobile devices. And since Google out-refers other search engines by 5-to-1, wise webbies who make their sites more mobile-friendly could be sitting pretty when it comes to search rankings. Those who haven’t made their websites as mobile-friendly as they could be should make that a priority if they want to remain competitive.
5. Branding Branding Branding
While technical skills will remain important on the search engine optimization landscape, branding will become even more so, according to Search Engine Journal. Yes, it’s important to have relevant keywords and content. It’s better, however, to be the brand in your industry that is known for those keywords.
An example of this would be sites like Food Network. Although plenty of food-related websites exist, this one remains at the top. This happens partly becomes of how big the site is and how many recipes are on the site. But this isn’t the only reason that it’s an authority site on food now. Big-name foodies like Jamie Oliver and Paula Deen regularly turn up on this site’s pages. This sort of foodie clout gives Food Network clout with the search engines.
SEOs wanting to capitalize on this trend need to make sure that their site is the Food Network equivalent in their niche.
6. Make Your Site Crawl-able
The search engines have bots that crawl each website to determine how best to place that website in the search results. Wise webbies can make it easier for the bots to classify their site, which in turn make their site more “findable.”
Professional SEOs should deal with issues like broken links, duplicate pages, and excessive redirects. Additionally, SEOs can make sure that their sitemaps are clean and logical. Finally, important information should only lie three clicks away from important pages like the home page or the contact page.
7. Don’t Discount Twitter
Twitter is one way that influencers can remain solid in the market. Although Facebook is still the giant, Twitter is independent and searchable via Google and other search engines because tweets are indexed. SEOs like book publishers thought leaders, and other big brand types may want to take a long look at how Twitter can help them.
It has been said that the only constant in the SEO’s life is change. That may be true, though it may be more accurate to say that the only constant is fine-tuning. Some SEO elements like keywords will remain important but wise webbies now fine-tune their use of keywords by paying attention to content, LSI, and branding. The most successful webmaster keep up with the web’s best practices, and in turn, are rewarded with better ranks in the search engines.”