If you are confused about where to start with your SEO strategy, here are seven simple tips that even newbies can follow.
1. Cut back on image size.
When your images are too large, it will slow down the load time of your website. In order to keep your visitors happy – and increase your SEO strategy – you need to keep your website loads time as short as possible. When even a few seconds difference can determine whether you’re at the top or the bottom of the first page, you need to cut down the size of your images.
2. Check for broken links.
Links help search engine crawlers move from one page to another. When one of those links is broken, the crawler is unable to get to the next page. This also happens if your links on other websites aren’t linking back to an actual page on your website, which can hurt your traffic and your SEO. Check for broken links or links that go to a 404 page and make revisions or ask for a change.
3. Create a blog
To have a strong SEO strategy, you need to constantly update your website with new content. One of the easiest ways to do so is through blogging. Not only does blogging allow you to upload new content multiple times a week, but you also have an opportunity to use your keywords.
4. Add Keywords to Headers and Titles
Keyword placement is crucial for ranking highly on a search engine results page. Because your titles and headers are the first areas that a crawler will comb through, they need to have your designated keywords for each post. You can easily go through old posts to ensure your keywords are clearly located in the right places.
5. Get Reviews from Customers
If you’re a local business, you need to have customer reviews. Because positive reviews tells potential clients that you provide a service worth using, you can bring in new business through having a good foundation of positive reviews. Reviews from customers can also increase your SEO ranking because it shows Google and other search engines that you come highly recommended. The more trusted you are by customers, the more trusted you will be to a search engine.
6. Include Locations
Location for a local business is also incredibly important for SEO purposes. If you rely on real life customers coming into your shop over online sales, you need to make your location clearly known. Include your city and state in your page descriptions, titles, headers, and more to develop a clear link between your company and the area that you serve.
7. Set Up a Google My Business Page
When a potential customer does a Google search, the first things that will appear are the Google My Business pages that best fit the keyword entered. In an effort to provide detailed information to users without encouraging them to leave the Google results page, Google promotes their own pages first. If you do not have a Google My Business page for your company, you can’t expect to appear towards the top of a local search. To improve your chances, set up a Google My Business page for your company.
You don’t need to be an SEO expert to see results from an SEO strategy. With these seven quick and easy tips, even the newest newbies can begin seeing more traffic to their company websites from their SEO efforts. Give one or more of them a try.