6 Ways to Use Google Analytics You Haven’t Thought Of

Written by: Jason Bayless | March 15, 2017

Google Analytics is one of the most popular tools for website data. It is used to power millions of websites around the globe and has a wide range of features available. Aside from simply displaying the number of visits you get each day, it also provides a wealth of information. This is often used to build content and marketing strategies.

Here are six ways you can use Google Analytics that you probably haven’t thought of before.
1. Grouping Content Types
Certain types of content perform better than others. For instance, titles with lists and how-tos usually perform better on average than regular articles. Thanks to Analytics, you can set up to monitor the types of content on your site to see which ones are the most productive.

By going into the Admin area of your website data, you can set content grouping. This can be done by using javascript in your pages or by allowing Analytics to track key texts within the content or the title.
2. Getting Speed Suggestions
An important aspect of search engine optimization is that of speed. Sites that are faster are ranked higher by Google. To help you succeed, Analytics can connect your data to the Google PageSpeed Tools. This platform will then give you suggestions on what you can change to make the site faster.

You can access Speed Suggestions by visiting the “Behavior” portion of Analytics. Your speed score will be displayed on the far right of all your webpages. Keep this number as high as possible in order to perform better for SEO.
3. Gauging Your Social Feedback
Analytics can show you which social media sites are the most productive. By comparing this data to how you structure your social posts, you can determine what content has the greatest impact and a time frame of the interaction.

By using the “Hour of Day” secondary dimension in the social landing pages, you can see when people are coming to the site. You can use this data to correlate with what had been posted on social media to engage the audience. As a result, you can build a strategy to further connect to those visitors during peak times.
4. Improving Search Engine Click Through Rate
Impressions in a search engine mean nothing without a click-through rate to back it up. Using Analytics, you can see the CTR regarding your content in comparison to various search queries. A relatively low number could signify that the person searching for the materials didn’t find your pages to be worth clicking into.

This means you may want to tighten up the meta descriptions of your webpages. It may also signify that your titles are not drawing enough attention to your content.
5. Monitoring Adsense Revenue
When you add your Adsense account to Analytics, you can get a greater overview about the money that is made on your website. This data includes everything from the number of impressions to the average CPM of the ads themselves.

This data can show you webpages you have that are delivering the most income. You can then begin to develop a content strategy based on what others are visiting and how much you are making regarding the topic.
6. Displaying Goals
Analytics gives you access to several ways to set goals for the website. Whether you’re tracking revenue or social media engagement, these can be set up in the “Admin” section. Setting goals can give you insight as to how the site is performing based on specific metrics.

While Google incorporates a few templates to choose from, you can also set up your own custom tracking. You can examine a specific URL, monitor the duration of the visit, monitor the number of pages people visit or even record events such as playing a video from the site.

Because it is free to use, Google Analytics is often the go-to application when first building a website. It’s data is rich and the details can be quite in-depth. With many different metrics available, it’s no wonder why so many people trust the platform. Take advantage of what Google Analytics can do for you as well as your website.