If you were in the SEO game during the early days of Google, then you probably remember spammy techniques like the link cloud, indiscriminate linking and article spinning. These linking strategies were all the rage a decade ago, but now they’re long gone in favor of relevant, powerful and quality links. Link building in 2015 is all about quality, and here are a few ways to stay on the top of Google.
Make a Blog
Believe it or not, there are still a number of businesses that don’t have a blog. This has been a strategy for years, but it’s definitely worth noting if you’re one of the few who still hasn’t made one. The best part about blogging is that it gives you more pages. This increases the odds that someone will find you on Google. Not only that, but you can do some internal linking to build link juice within your own website.
Influence the Influencers
There’s always that one person on the top of the hill that everyone seems to follow. They have millions of social media followers, a popular YouTube channel and a blog that everyone reads. People flock to whoever this influencer mentions, which inevitably leads to links, sales and followers.
Following social media and using Google Alerts will help you find these people so that you can reach out to them.
Want to go one step further? Interview the influencer and post the interview on your website. Everyone who loves this person will have to visit your page to get the content, which will lead to a large number of links. You might be surprised by how willing some experts are to be interviewed. The expert will often leave a link to the interview on his or her social media page so that followers can easily find your website.
Follow the Leader
SEO and link building has become much harder because there are many established websites that have built a massive link profile throughout the years. Sometimes imitation is the sincerest form of flattery, and you’ll be imitating their link profile by checking their incoming links. There are a number of SEO tools that will show you who is linking to these websites. Go to these link sources and do whatever you can to get your own link. You’ll soon have a respectable link profile that will help you get recognized in the search engines.
Infographics and Memes
These were popular in 2014, but they are even more important in 2015. People love knowledge, and infographics are the perfect way to educate people in a form that is easy to digest. You can leave infographics on Pinterest, Facebook and other social networks for some quick links.
Memes are image-based like infographics, but their intent is to make people laugh. A good chuckle can lead to a lot of sharing and linking, which every website desperately needs.
A good niche forum is the perfect way to build relationships and links at the same time. What you need to focus on is quality. Some people just put a link in their signature and post as often as possible. This is a good way to get many links, but that’s the wrong way to use this linking strategy.
While the signature links will give you some link juice, what you’re really looking to do is build your reputation while capturing experts for better links. Leave detailed posts and contribute to the conversation to show your knowledge. You’ll soon be able to rub virtual elbows with the experts and influencers in your niche.
Link building has changed significantly in the last few years. It used to be all about getting as many links as possible, but the rules have changed and now you’re supposed to seek quality over quantity. These six strategies will help you get the best links so that you can dominate the search engines.