AMP stands for Accelerated Mobile Pages and is an initiative aimed at getting websites to render even faster when a person is browsing from a mobile device. There are three main components of a website that can affect AMP – HTML, JS and Cache – and that’s where the optimization comes in. This is a technical website SEO optimization strategy but one that’s becoming more and more important. Google has mentioned for years their desire to start a mobile-first index. With page load speed being a main organic ranking factor currently, it’s safe to assume that this will continue on in a mobile-first index, which is why a focus on implementing AMP now will be key in 2018.
Voice search is going to be the future of Search. The way people currently type in searches has already become more conversational and combined with the easy of clicking a button to ask your phone a question is how we arrive at increasing usability of voice search. But how do you optimize a text based website for voice? Start with some of the basics like claiming your Google My Business page. This ensures that local searches like “Italian restaurant in Manhattan” have quick and easy information to get to – like yours! Additionally, voice searches are conversational so structuring content around some of the more common conversations that occur about your business is another way to provide readily available information. If you’re an Italian restaurant in Manhattan you may want to discuss what wines you carry from New York.
Citations, rather, consistent citation information. This is not a new SEO strategy but one that comes up year after year and for good reason. In this instance it’s not just getting your business information listed on YP.com, Yelp, your local newspaper and so on, now there is more of an emphasis on making sure key business information – phone number, hours, address, etc – does not deviate from your actual contact information. Something as simple as “Street vs St.” should all be the same on every website your business is listed on.
Reviews – from a customer standpoint this is how you get the insider information about a business or product, which holds a lot of weight in the mind of a potential purchaser – so it holds a lot of weight in the mind of a Search Engine as well. Additionally, regularly published reviews provide new, original content around your business without you having to jot down a word.
Good old-fashioned link building will always play a role in organic rankings. And as the years have gone by the algorithms have adapted to this strategy to filter out the tricksters so good old-fashioned best practices are important here. The power behind one website sending a potential revenue source to another website is incredible which is why this strategy remains a strong, but difficult one to master – so keep at it or ramp up your efforts in the New Year.
User Experience is the key. The days are gone when having a keyword in your content X number of times ranked you higher than your competitor. Now, it’s all about the user’s experience on your website. If you want the advantage over your competitors make sure your website delivers a clean and appealing experience. Content still matters but ultimately the goal is to get the customer’s engagement. Take the time to review your website’s analytics to look for pages with high drop off rates. Look for pages with calls to action that are not getting much reaction and watch for individual page load times – the faster the better.