Those who ignore mobile SEO now do so at their own peril. With an ever-rising share of the market using mobile searches, those sites that don’t embrace mobile browsers are in trouble. Fortunately, adapting to mobile SEO isn’t actually all that difficult. You’ll get to use most of the same skills you’ve used in your more typical development here, but with a few major changes. Below are five important tips you’ll need to follow to make sure your mobile design is SEO friendly.
Look at Mobile First
One of the biggest mistakes made by novice site builders is to assume that most web traffic comes from traditional computers. In reality, most browsing is now done on mobile browsers. As such, all development should be done with mobile in mind. While that might mean unlearning some of the tricks that have helped you to succeed in the past, this can often be the best way to get in the right head space for mobile development. If you develop for mobile first, you’ll still end up with a great site on a traditional screen.
Pay Attention to Paragraphs
One of the most important ways to keep your site mobile-friendly is to remember the limitations of a mobile screen. If you are adding text to your site, make sure that it can be read in easily digestible chunks. If you can’t keep the information short, make it digestible. Use headers to separate content when possible and keep your paragraphs short. You should generally never have a paragraph that is more than one hundred words long – longer than that is just too unwieldy on a mobile screen.
Think About Speed
One of the unheralded keys to good SEO is reducing the bounce rate from your site. Bounce is the speed at which a consumer leaves your website. One of the surest ways to drive away a visitor is to have a slow loading speed – most visitors will expect your content to be delivered in less than a second. Make sure that you pay attention to the file sizes of any images that are on your site and that you eliminate anything that slows down loading speeds. A little pruning can go a long way.
Focus on Local
There’s a good chance that your mobile visitors are looking at information at or around the site of a physical business. If you want to capture the most traffic, you need to know where your users go and tailor your content accordingly. Make sure to target popular locations in keywords and try to keep your content relevant to the areas to which your potential customers visit. Mobile traffic is often local, so make sure you embrace local SEO.
Concentrate on Mobile Problems
There will inevitably be issues with your website. Some of these issues might seem minor on a traditional screen but can actually cause huge problems on a mobile device. When you’re looking at fixing your site, always make sure that you take a second pass with your mobile phone. This will not only give you a better idea of how consumers see your site, but it will also help you prioritize what needs to be fixed.
Never fool yourself into thinking you can ignore mobile SEO. Take some time to prioritize the way your site responds to mobile devices, to fix mobile bugs, and to embrace local SEO. Make your visitors’ experiences better by paying attention to readability and speed at the same time. With a little extra effort, you too can reap the benefits of making mobile SEO a priority.