It’s no secret that social media is ingrained into our current society. Businesses and companies understand that having a strong social media presence is vital to being successful. Big-name companies have taken a big step towards embracing social media and smaller businesses are following suit. Here are five Facebook marketing tips from social media you can apply to your business.
Reach Out To Your Customers
Customers want to support businesses they know they can trust and having a strong presence on Facebook is a great way to encourage communication. As of December 2016, there are over 1.86 billion monthly users on Facebook and your business can reach out to them utilizing its own Facebook account. That’s a potential 1.86 billion customers looking at your business. With Facebook, you can answer customer questions and concerns as a means of customer support. This will help you establish brand reliability. Users like brands that have embraced technology and are hip with the times and your business needs to take advantage of this tool.
Encourage Likes and Friends
Facebook is like one giant popularity contest that you can monetize. Users with a lot of friends are influential leaders and your company should strive to become one. Encourage users to give your posts and pictures a lot of likes or thumbs up. This shows potential customers that your brand is trustworthy because of its popularity. Having a lot of fans or friends attached to your business’s Facebook is also another sign of a great brand people can trust. Having a large audience also increases your business’s chances of becoming viral and boosting its sales.
Offer Promotions and Discounts
You need to market your company Facebook page as a potential advertisement for anyone that visits. If you struggle to find content to post on the Facebook page, consider offering promotions and discount codes through status updates and images. Customers love promotions and discounts, which will encourage likes and thumbs up your post will receive, increasing popularity. You can also host contests and ask customers to tag your business’s Facebook page, giving it a positive image. Offering exclusive discount and coupon codes through Facebook also lets you keep track of how many people and who is visiting the page when they use the code.
A Picture is Worth 1,000 Words
The great thing about Facebook is that they allow posted pictures to show up on friends’ Facebook feeds, maximizing user views and likes. Heavy text based information is often dismissed and hard on the eyes, so make sure to utilize Facebook’s image tools as much as possible. You can offer images and even videos of your business’s products and services so that customers have a better understanding of what you have to offer. This will answer any burning questions about your products they may have. If your product images receive a lot of thumbs up on Facebook, potential customers will understand that they are great and worthy of buying.
No Detail is Too Small
When it comes to Facebook, no detail is too small or worth overlooking, including basic information that may seem obvious about your product and services. Statistics show that 63% customers are satisfied with basic information regarding your business, so it’s important not to skimp out on these seemingly frivolous details. Posting lots of information on Facebook will give your customers improved insight on your company message, products, and services. Since billions of users utilize Facebook on the daily, they look to company and business Facebook pages as trustworthy sources of information whenever they have questions or concerns.