“When you’re a photographer, you need to be sure to have a website. It’s what will allow people to learn more about your services and view your portfolio. In order to increase business, you have to drive more traffic to your website. This means you have to focus on SEO – and there are some essential tips you will want to incorporate into your website and your overall marketing strategy.
Use the Right Keywords
Using the right keywords is critical when you want to improve your rank in the search engines. Much of this involves knowing what your competition is doing. If the competition is bigger than you, they might have the market cornered on specific keywords. What this means for you is that it might be impossible to compete against certain keywords. It will then be better to target different keywords so you don’t have to try so hard to compete.
Short and long tail keywords should be used. Remember people might ask questions in a search engine or put a few words into the search. Incorporate both styles into your content.
Focus on Quality Content
The content on your website has to be quality. This means really making sure you are writing material that is worthy of your customers. Show that you are an expert in the world of photography so people feel more comfortable working with you.
The content should be engaging, grammatically correct, and spelled correctly. If writing is not your forte, it’s best to hire a professional content editor.
Tag Your Photos
You’re going to have a lot of photos on your website, particularly within your portfolio page. Be sure you tag them all with meta tags as it will help with your ranking. Each photo should have a tag. The benefit to this is that you can target multiple keywords throughout your portfolio.
Backlinks are an important aspect as it shows that you have clout. If you don’t have backlinks, which are links from other sites that point back to your photography site, it will be hard to show the search engines that you have a high level of authority.
Work with other vendors in the community. If you’re a wedding photographer, for example, work on getting your links on wedding planner sites, florist sites, and others. You might also want to be a guest blogger on different sites where your customers would be.
Many people don’t think about linking to their own internal sites. Your landing page should have links that send people to other parts of your site, such as a blog page or your portfolio. All of your other pages should do the same, pointing to one page or another. Doing this will help with your overall SEO and improve visibility in the search engines.
These are some of the essential tips to incorporate into your SEO strategy. Once they’re in place, you might notice considerably more traffic on your photography website. It’s all because of more people being able to find you in Google and the other major search engines.”