5 Easy Technical SEO audit items

Written by: Jason Bayless | April 09, 2018

“It seems like Google mixes its algorithm up on a daily basis, and it can feel like you’re constantly chasing a carrot on a stick to keep up with it. As of late, Google has placed an emphasis on content and simplicity when it comes to determining page ranking. With that being said, we’ve developed a simple list of 5 easy technical SEO tweaks you can implement right now for better overall standing in the SERPs.

1. Make the Switch to HTTPS

2014 was the first time Google declared it would give sites that use HTTPS security a leg up in its search rankings. As time has worn on, they have given even more precedence to sites using HTTPS. If you’ve yet to make the switch to HTTPS, now is the time.

If you have any doubts, do a Google search for just about anything. Check each site on the first page, and you’ll find that most are using HTTPS protection.

2. Get Rid of “”Low Value”” Pages

If you’ve ever visited a webpage that offered very little or no real information, you probably didn’t stick around long. When Google crawls a page on your site that it deems as being thin on content, it will penalize it. The best way to avoid this situation is to ensure every single page on your website is rich with original, useful content. As long as the page in question answers questions and is helpful, you have nothing to worry over.

3. Make Your Website Crawl-Friendly

In order for your website and its pages to appear in the Google SERPs, it has to be able to easily crawl and examine your website. Keep in mind that if Google can’t crawl your website, its pages won’t appear in its search rankings.

You can combat problems with Google’s crawler by using the GSC (Google Search Console) in conjunction with your website. This is a free tool offered by Google that can help website owners tackle a number of problems associated with back-end problems on their pages.

4. You Haven’t Removed NoIndex Tags From Your Pages

When pages are being created, they’re often given “”noindex”” tags to deliberately keep them from being indexed before they’re finalized. In some cases, this tag is forgotten in the source code after the page has already been finalized. You can immediately find out if this tag was left over by searching the source code for this specific tag:

content=”noindex”

You can also use a tool like ScreamingFrog to audit your entire site for this tag. You might find that low-performing pages on your site were being hindered just because of this tag’s presence all along.

5. Only Allow High Authority Links

As time marches on, outside websites will place links to your site for various reasons. If too many low-quality sites have links to your website on their own pages, this can actually hurt your ranking. You can use Google’s Disavow Tool to get rid of any links originating from bad domains.

The idea is to gain links from highly authoritative domains. However, you shouldn’t try to build an absurdly high amount of links on authoritative domains in a short period of time. Google is designed to sense when links occur at an unnatural rate, and this can also hurt your website.

The best course of action is to continue offering rich, original, and useful content to your users. As you do this, other authoritative domains will naturally link to your website with no intervention on your part.”