5 E-Commerce SEO Tips to Improve Your Site’s Rankings

Written by: Jason Bayless | May 23, 2018

“Traffic is a deciding factor in the success of an e-commerce site. Without traffic, no one will see the products you offer, let alone buy them. While you can always use paid advertising channels like Google AdWords or Facebook Ads to drive traffic to your e-commerce site, a more cost-effective solution is search engine optimization (SEO).

#1) Show Links to Related Products

Displaying links to related products at the bottom of your pages not only drives sales but also encourages higher search rankings. Relevant internal links are a form of content; they provide value to your site’s visitors, guiding them to other products in which they might be interested. As a result, search engines may increase your site’s rankings when they see internal links such as this.

#2) Create Unique Product Descriptions

Many e-commerce webmasters make the mistake of using the manufacturer’s description for their product pages. Rather than creating their own, unique descriptions, they simply use the descriptions given by the manufacturer. In doing so, however, their sites become filed with the same product descriptions used on countless other e-commerce sites, which can hurt their search rankings. If you want to achieve a top ranking, create long, detailed descriptions of your site’s products.

#3) Encourage User-Generated Content

In addition to creating unique product descriptions, another tactic to improve your site’s content and encourage higher search rankings in the process involves user-generated content. Whether it’s customer reviews, testimonials or comments, user-generated content adds value to your product pages. And each piece of content that a user generates is new content that search engines can crawl.

#4) Optimize Images

Don’t forget to optimize your site’s product images. Search engines crawl images to look for ranking signals that can affect the page’s rankings. An image’s file name, for instance, can play a role in SEO. Rather than using a nondescript file name consisting of random letters and numbers, consider using the product’s name as the file name. You should also use the alt text attribute to describe what the image is about. Although it’s used primarily for people with hearing disabilities, the alt text attribute helps search engines understand what images are about.

#5) Optimize Product Page Titles and Descriptions

Finally, optimize the title tag and meta description of each product page on your e-commerce site. A good rule of thumb is to include the product’s name at least once in both these fields. For maximum visibility, use no more than 60 characters for a page’s title tag and 300 characters for its meta description.

Even with these tips, achieving a top search ranking takes time. You can’t expect Google to rank your e-commerce site at the top of the search results if you just recently launched it. So, be patient and continue to optimize your site. If you put forth the work, high search rankings will follow.”