5 Biggest SEO Misconceptions

Written by: Jason Bayless | May 18, 2015

There is a lot of information out there about search engine optimization. If you are interested in promoting your website online and bringing in more traffic, then you have probably done your research and come across a lot of information. Unfortunately, there’s a good chance that a lot of it was misinformation. Therefore, it’s important to understand that these commonly-believed things are all dangerous misconceptions. Then, you can eliminate them from your SEO plan, avoid doing damage to your SEO campaign and focus on more effective methods.

1. You Have to Have a Lot of Money
Many people talk about how expensive search engine optimization can be. If you hire a marketing company to handle all of it for you, then yes, you can expect for it to be expensive. If you plan on buying a lot of advertisements, then yes, you are probably going to spend a lot of money on marketing. However, you don’t have to hire a professional to put together a good SEO campaign. If you do your research and work hard, you can save a lot of cash while getting excellent results for your site.

2. You Need to Post Keyword-Heavy Content
In the past, people were able to promote their websites and dominate the search engine rankings by using keyword-heavy content. However, if you are tempted to emulate this style by stuffing your website and content with tons of keywords, however, it’s time to step back and reconsider. Nowadays, Google will be able to tell if you stuff your content and website with keywords, and you’ll get penalized for it. Your best bet is to write naturally and to only sprinkle a few keywords and key phrases throughout your content instead.

3. Links are the Most Important Thing
Backlinks have always been touted as being very important for search engine optimization, and it’s true that having a strong backlink profile can help you boost your search engine rankings and enjoy more natural traffic. However, you should know that links are not the most important part of search engine optimization; actually, high-quality content is. If you focus more on creating excellent blog posts, articles and other content for your website, then the rest will begin to fall into place naturally.

4. Quantity is More Important Than Quality
Don’t think that quantity — as in, number of posts that you create and post on your website, number of times that you post links on the World Wide Web or anything related — is the most important thing. Instead, with every aspect of your website and your SEO campaign, focus on quality. Use quality content, use the right keywords, and get links on the right pages. In time, you’ll see many more benefits than if you focused on quantity instead.

5. Spamming Will Make You Successful
A lot of people brought their websites to the top in the past by spamming their links in blog post comments, on forums and elsewhere on the World Wide Web. Don’t fall for it, however. Not only is spamming unethical and quite annoying for website owners and Web readers, but it can also do serious damage to your website. If Google catches wind that you are out there spamming to try to bring traffic in to your site, then it can penalize you and remove your website from the search engine rankings completely. Plus, other people will begin to think of your website as being something of a scam if it is known for being connected with spam that way.

In today’s world, there are countless people out there who are using SEO on a daily basis. There are even countless people out there who are blogging and writing ebooks about search engine optimization. However, the unfortunate thing is that many of these people don’t know what they are doing. Don’t believe these common misconceptions about search engine optimization; otherwise, you could do your website more harm than good.