5 Best Techniques for Link Building

Written by: Jason Bayless | April 20, 2015

Building up back links is an essential part of modern SEO. Whether it is for a blog or some other type of website, having trustworthy sites link to your content increases your ranking in search results. However, recent changes to Google’s algorithm have altered the best way to go about building up links, and that makes it important to refresh your perspective on link building. In this article, we will explore some tips for building links optimized for Google’s latest algorithm.

1. Avoid Buying Links

Google has become extremely good at identifying paid links. Furthermore, Google also heavily penalizes sites that it thinks are farming bad links or buying links for a higher ranking. It has become dangerous to buy links, because the chances of getting caught are higher and the penalty is significant. You have no way of knowing the quality of the site that is providing you with links, and it is in the interest of the link seller to use cheap, low-quality sources.

2. Be Organic

The best alternative in the current search environment is to acquire links organically, by creating content that deserves links. It helps to be immersed in a community that creates content about similar topics, so that you have natural partners for linking. But the organic approach in general emphasizes quality of links over quantity, and Google’s algorithm rewards quality links much more nowadays. It is advantageous to appear more connected to a community and develop a relationship with other sites.

3. Make Guest Appearances

One good way to build up a community presence and a network is to make guest appearances and produce content for other sites. This raises the community’s awareness of you and your content, and is a good way to gain exposure in an audience that wouldn’t have known about you otherwise. Guest appearances can reach many people if you can manage to post on a major blog in your niche, so do your best to earn a spot like that. Guest appearances are also useful for practicing writing content for a wider audience.

4. Use Social Media

Getting involved in social media is more important than ever. It is crucial to reach out to both readers and other content creators on social media, because more and more readers find new content via social media and use it to keep track of new content. Readers who are familiar with social media use it to link back to content frequently, so make sure you have a social media presence and can interact with those readers. It’s also a good way to speak directly to the audience individually, so you can develop deeper relationships with them.

5. Infographics

Infographics are a great way to draw people into your content. They can summarize information in a visually appealing way, which is much easier to read. A good infographic can communicate the same information as a text post, but the presentation ensures readers remember it. That means they are more likely to link it later. This is especially true if the infographic tells the story of a complicated concept in a way that is easy to understand. Infographics are also easy to share on social media.

The main idea behind modern link building is prioritizing quality over quantity. It is much better to secure a few links from trusted sources than to have many from suspect sources, both in terms of page rank and in terms of future development. Think in the long term and become close with other content creators. They can extend your reach and influence with a wider audience.