5 Best SEO Tools for 2015

Written by: Jason Bayless | March 23, 2015

It may not be too farfetched to say that SEO may be the most hotly discussed topic among bloggers, marketers, webmasters and e-entrepreneurs. There is a good reason that SEO garners so much attention. It is one of the primary elements that create the capacity for website owners to build large amounts of traffic to their sites. The longevity of any blog will be primarily driven by the efficacy of its SEO strategy.

Beyond the Knowledge

Obviously, the site owner, or the person that has been assigned the responsibility of designing and implementing the SEO strategy, must have a certain level of knowledge and expertise in the area in order for the campaign to produce efficacious results. However, expertise and knowledge in today’s fast-paced world is not enough. In order to remain competitive with other sites in the same field and niche, site managers need access to tools that allow them to leverage their efforts.

Free or paid SEO tools are vitally essential for websites and blogs. These tools will help the site manager create a more expedient process that will allow the site to be ranked high in organic searches. Time has proven that attempting to use an SEO strategy that focuses on content alone is a long drawn out process, so the use of tools that help with all of the elements and dynamics of SEO will prove to be extremely more effective.

Although there are multitudinous tools on the market, this article list the top five tools for 2015.

PageSpeed Insights

There a number of elements that come into play when determining the page ranking of a particular site. Page performance is one element that is vital. The major search engines will penalize sites for pages that load slowly. This means that site performance is key to rising to the top of the rankings. PageSpeed Insights helps the site manager monitor the site’s performance. It can be integrated with performance tools at Google, and it can also be used with browser extensions.

Google AdWords; Keyword Planner

Keyword Planner is one of Google’s free AdWords tools that will assist you in building effective Search Network campaigns. This is accomplished by helping you find multiple keyword ideas and analyzing and estimating how these keywords will perform.

The New SEO Browser: Browseo

In a competitive environment in which every advantage that can be gained carries an immense amount of gravity, having the ability to view your site through the lens of the search engines is huge. Browseo does just that. It will help you identify certain issues with your site that may impact its ranking. It will also allow you to evaluate your competitor’s sites to see where your site stands juxtaposed to theirs.

Google Trends

Trending has become the latest catch term, but it is so much more than a novice idea. Being able to identify what topics are trending in your particular industry has an immense capacity to increase traffic or even cause content that you create to go viral. By identifying trending topics, you will be able to tailor your content around these topics, increasing the chances that your content will show up in related searches.

Majestic Backlink Checker & Site Explorer

With the emphasis that Google has placed on quality backlinks, having a tool that will allow you to monitor and manage the backlinks to your site has immeasurable value. Additionally, it will provide the capacity to identify links that may be causing your site problems. This tool provides site summary data as well as the analytics for inbound links.

Each of the tools listed above have a unique ability to positively impact your SEO efforts; however, no campaign is complete without exploiting the advantages of Google Webmaster Tools. There is no comparison to the benefits produced through Google Webmaster Tools.