5 Best Practices for Facebook Live

Written by: Jason Bayless | July 13, 2016

Ever since Periscope burst on the scene with the option to stream content live, many social media channels have been trying to emulate it. YouTube took their live streaming option to a new level and most recently, Facebook introduced their newest Facebook Live feature. For Facebook users, this is an excellent way to get all their social media desires and most wanted features in one place without having to download other apps like Periscope. Now, if you’d like to gain more followers and effectively build a platform using your Facebook Live capabilities, there are a few practices to put in place. Even though you can log in and just start talking about anything, viewer retention may not be the greatest. In order to excel and see growth with this option, consider trying these five practices.

1. Announcements and Welcome
When you’re preparing to visit a friend, it’s impolite to just pop in without giving them fair notice of your arrival. The same concept applies with Facebook Live. Make an announcement asking your Facebook friends to tune in live for your broadcast. You could do this an hour before or even 30 minutes before. Just try to give your followers a heads up. Once you’re live, give people two or three minutes to get online. However, don’t sit idly while you wait for people to log in. As your friends log on, greet them by name. As you welcome them on the broadcast, feel free to ask them a question to get a gauge of your demographic. You can ask them what they’re doing at the moment or what they’re looking forward to doing that day. Many broadcasters ask what city and state the viewers are watching from as well. This is a great way to engage people while waiting for others to log on.

2. Ask everyone to like, comment and share.
As you welcome people to the broadcast and ask them different questions, remember to encourage them to like the broadcast by tapping the screen. This is important because it helps Facebook’s algorithms know to give you more visibility in the newsfeed due to your relevance. Ask people to comment and share their thoughts as it is an on-going conversation. The most important move your friends can do is share the broadcast on their feed. This move introduces your feed to a brand-new set of people and broadens your reach.

3. Engage w/ repetition
As you begin your presentation and share information, the conversation has the potential to become incredibly one-sided. Instead of speaking to the screen the entire time, ask people questions and get their responses. Many preachers use a call and response technique when they’re preaching to engage their congregants. You can do the same on a broadcast by asking them to “repeat” or type a certain phrase you just stated to make sure they’re listening and engaged.

4. Be focused.
Unless you’re a speaker who can talk without an outline or specific points, it’s probably not a great idea to get on a broadcast with no ideas of what you’ll talk about. No one wants to waste their time watching another person aimlessly ramble on Facebook. Be intentional about what you’ll say and the point of your broadcast.

5. Good Connection
Make sure the connection is great where you are. There’s nothing more frustrating than logging on to a broadcast to watch someone and every other word is cut off because their connection is bad. If you’re in a space other than home, find the nearest WiFi connection and use it to broadcast a clear show. Your viewers will appreciate this.