The All in One SEO plugin for WordPress, which comes in both free and paid versions, is perhaps the most comprehensive search engine optimization plugin available. From homepage descriptions to Webmaster Tools verification and basic meta tag information, this plugin provides a well-rounded way to make sure that every aspect of a website aligns with current SEO best practices. With so many options and potential settings to change, however, novice users might lose sight of what’s most important. Upon installing this excellent WordPress plugins, there are a few tips and hints that will make it easier to get started with an excellent approach to SEO.
- Use the Right Homepage Settings
Homepage settings are crucial to being discoverable on Google, Bing, and other major search engines. Start by entering the homepage’s title. In the “description” box, enter a brief, keyword-rich description that’s both useful and likely to attract attention in a relevant search. Make sure to enable both canonical URLs and URL rewrite, and then customize the title on post pages as necessary.
- Leverage the Power of Easier Webmaster Verification
Whether it’s Google Webmaster Tools, Bing Webmaster Tools, or even a site like Pinterest, it’s absolutely essential to “verify” a website with these services so that key information can be easily tracked in a central dashboard. Each of these services, and others like them, typically require the addition of XML information or a meta tag to the website’s header for verification. With the AIO SEO plugin, that process is much easier.
Simply navigate to the “webmaster verification” section, enter the verification key provided by Bing, Google, Pinterest, or another site, and click the “submit” button. Now, the website can be verified without manually altering its header template. When verification is complete, the information can be removed and the verification tag is automatically deleted from the website header.
- Utilize Embedded Google Settings
Whether it’s linking to Google+ or invoking an authorized Google Authors profile, the embedded Google settings found within the All in One SEO plugin are a great way to gain better search rankings and tie the website directly into Google’s most popular services and search signals. AIO SEO also offers website administrators the ability to link their Google Analytics account to the plugin, allowing for automated placement of the Google Analytics tracker within the page. Because the tracker works with an Analytics ID, this information can be changed on the fly.
In addition to setting up a Google Analytics ID, the embedded Google Settings panel allows for control over who, what, and which domains are tracked by the Analytics meta tag. Ongoing changes to these settings can enhance search engine performance and allow the submission of different data to Google so that best practices can be followed.
- Change and Optimize “Noindex” Settings
The “noindex” tag is the best way to keep Google from indexing certain kinds of pages, like archive pages and certain page indexes, that might lead to duplicate content. While it can be tough to set a “noindex” tag on pages without an appropriate search engine optimization plugin, AIO SEO makes it very easy. Simply navigate to the plugin’s “Noindex Settings” panel and choose the pages that should have the tag applied. Available options include post archives, category indexes, tag indexes, author archives, and even 404 error pages.
A Few Simple Tips Make AIO SEO Implementation Easy
The AIO SEO plugin, whether free or paid, offers website administrators an easy way to make sure their WordPress installation aligns with best practices and ranks as highly as possible in keyword-targeted search results. By following a few simple tips after installation, it’s even easier to leverage the included settings to dramatically change how a website conveys key details to major search engines.