The level of reliance on smartphones has increased in the past few years. Most people today carry their phones to almost everywhere they go. This is because a smartphone, just like a computer, can enable you access any information you need. You can do research and read from your mobile phone. As Think With Google notes, about 68% of smartphone users say that they check their phones just 15 minutes after waking up. 30% admit that they get worried when they do not have their phones with them.
However, there are some unique features of a smartphone that you need to keep in mind while doing mobile marketing. For instance, the screen size. Mobile phones have smaller screen sizes as compared to computers. Therefore, a smartphone will display the content of your website differently from a computer. Smartphone users may have an unpleasant experience viewing your content if your website is overly cluttered and crowded.
You may have to consider responsive design to ensure that smartphone users find your website clear and attractive. To make sure that the technology is effective, try accessing your website using different brands of smartphones. By doing this, you will be able to have the experience of what your viewers go through whenever they access your website.
There are several ways of making mobile marketing personal. You can include a clickable phone number to make smartphone users call you and have a personal conversation with you. You may also show your viewers your products and direct them to your store where they can physically inspect and ask questions about them.
SEO is of great significance for your marketing efforts. Consumers, while looking for a particular product, go to Google or other search engines. When your company is ranked high in search engines, you will be able to get more prospects. You may need to consider the following SEO rules to make sure that your website ranks high in the search engines.
- Developing regular but quality content
- Key words
Make Messages Count
In addition to choosing the receivers of your mobile messages, you also have to pay attention to the content of the messages. Make sure that every message you send is relevant. Most people just send messages for the sake of maintaining content and high ranks in the search engines. Sending irrelevant massages may lead to damaging effects to your business. Always strive to prioritize on quality instead of quantity when it comes to mobile marketing.