“WordPress is a true powerhouse among content management systems. In comparison to the closest CMS’ in terms of market share, WordPress truly dominates. Drupal, Joomla!, and other popular content management systems simply don’t compare to the massive user base and development community of WordPress.
Perhaps the biggest reason that WordPress is such a dominant force among content management systems is its wide plug-in variety. While the WordPress development team itself doesn’t provide plug-ins, it’s the open source community and commercial developers that contribute to word press the most.
WordPress SEO plug-ins are one of the most popular categories, as search engine optimization is a very important aspect of marketing a modern-day website. Without search engine traffic, many websites wouldn’t have the audience that they have today.
What’s the best WordPress SEO plug-in for 2018?
This undoubtedly goes to Yoast SEO, the most popular and most commonly used search engine optimization plug-in for WordPress. Best of all, there’s a free version which is highly efficient and provides some of the most useful features of all SEO plug-ins.
The free version of Yoast SEO does have some limitation though, let’s review what those features are:
you can assign only one keyword per page but you can assign up to five keywords with the premium version
the plug-in only provides a Google preview, it does not show you snapshots or previews for other platforms
there’s a simple readability check, but it does not help you improve your readability score as extensively as the premium version does
the plug-in gives you control over your breadcrumbs, but not to the extent that the premium version provides
the free plug-in does help detect and control duplicate content, but it doesn’t give you the canonical features found in the premium version
technical aspects are pretty much kept in the background in less you would like to access the advanced features of the plug-in
the plug-in will stay up-to-date because it’s constantly updated by Yoast and kept secure
The premium version does have some significant advantages and features that are entirely absent in the free version of Yoast SEO, these include:
internal linking suggestions to find opportunities for a better site structure
content insights to show you words or phrases that are most often used on your page, this allows you to match them with your target keywords
a redirect manager that automatically creates redirects when required and ensures that your readers are never stuck on a 404 page
the plug-in provides a clear overview of your keywords and also allows you to export those keyword phrases along with SEO scores
the premium version also provides direct, one-year access to their 20 4/7 support and is completely ad free
Optimizing WordPress Without a Paid WordPress SEO Plugin
Paid WordPress SEO plug-ins like Yoast Premium can be great, they give you access to a wide feature set that would otherwise never be available to you. However, if you have been involved with SEO for much time at all, then you know that you don’t really need a premium SEO plug-in. The free Yoast SEO plug-in works just fine and provides all of the basic features that are most important to SEO. Optimizing your website is often about some of the manual on page processes that you have to go through. To better understand this check out this free WordPress SEO checklist. This shows you exactly what features of the page are most important to optimize and how you can do so.
In 2018, the best WordPress SEO plug-in is Yoast SEO. Competitors like CodeCanyon’s Premium SEO Pack have received glowing reviews from users, but it doesn’t have the years of successful updates and quality features that you find with Yoast. In terms of free SEO plug-ins, the best alternative to Yoast is the All in One SEO Pack, a plug-in that is often updated and actively installed on more than read million WordPress websites. It has been downloaded a total of 45 million times since its inception in 2007.”