• 5 Benefits of Using Storytelling in Marketing

    Written by: Jason Bayless | January 30, 2017

    Storytelling has the ability to build memories, incite the development of powerful and positive connections, and get people to engage. It is certainly no wonder then, that many of the world’s top marketers are currently using storytelling as part of their outreach. Following are five, impressive benefits that using a strong narrative to connect with […]

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  • 10 Best Practices for SEO

    Written by: Jason Bayless | January 27, 2017

    Search engine optimization is arguably the most important element in achieving online success. And with the industry rapidly growing, millions of people have developed a desire to learn how to properly utilize this valuable marketing tool to either enhance marketable skills or to improve their company’s online presence. However, learning how to use SEO correctly […]

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  • Four SEO Strategies Every Digital Marketer Needs

    Written by: Jason Bayless | January 25, 2017

    SEO is all about earning a place on the highly-coveted first page of search results for specific search queries. Once there, constant improvement is vital to maintain the position, even if the criteria never changes, since every digital marketer is angling for a spot on the only page 75 percent of people performing a search […]

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  • The Top 10 SEO Tools

    Written by: Jason Bayless | January 23, 2017

    As with most industries, the quality of your tools will play a significant role on your level of success. Using substandard SEO tools and practices could lead to failed projects, dissatisfied clients, and possibly even the end of your digital marketing career. Alright, maybe not the end of it, but it will make it difficult […]

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  • Content Marketing in 2017

    Written by: Jason Bayless | January 20, 2017

    If you’re serious about making your business as successful as possible in 2017, now is the time to focus in on content marketing. This process is important because it ensures that your product or service line is being shared in a dynamic way that promotes optimized visibility and conversion in the online realm. While there […]

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  • Social Media Practices in 2017

    Written by: Jason Bayless | January 18, 2017

    With the new year just around the corner, now is a great time to evaluate your current social media practices to better optimize them for 2017. Gone are the days when you could start an account at any social media site and expect an almost instant influx of followers and likes. Each platform has its […]

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  • 2017 SEO Checklist for Website Owners

    Written by: Jason Bayless | January 16, 2017

    There are some who believe that SEO is dead. While this might not entirely be foolish to believe, it’s still incorrect. Not only is SEO not dead, but it’s actually thriving under some recent changes that have been made to it. The truth of the matter is that SEO isn’t dead. It’s just different. SEO […]

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  • 2017: Guide to Search Optimization

    Written by: Jason Bayless | January 13, 2017

    Change continues to be the only constant in SEO (and very rapid change at that). As customer’s expectations and internet usage, not to mention Google’s algorithms—continue to change, marketers continue the challenge of staying on their toes SEO-wise. Seeing as 93% of all online experiences begin with a search engine, implementing SEO best practices is […]

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  • 2017: Social Media vs SEO

    Written by: Jason Bayless | January 11, 2017

    Social media plays an integral part in everyday life. It connects people from great distances while giving everyone a soapbox to stand on. It’s this engagement that encourages approximately 78 percent of the population of the United States to have at least one social profile. When it comes to delivering content, however, does it compare […]

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  • 2017: Best Business SEO Practices

    Written by: Jason Bayless | January 09, 2017

    SEO is constantly changing. It’s ideal to consistently update your checklist of best practices for SEO. This list offers the best SEO tactics for 2017. Google Analytics is vital for SEO. Have you heard the saying, “what gets measured, gets improved?” Using Google Analytics allows you to measure the traffic to your website along with […]

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