2016: SEO Best Practices for Site Speed

Written by: Jason Bayless | May 04, 2016

In this fast paced world, people want things to happen at the speed of light. From cell phones that provide instant connectivity to instant downloads, consumers are used to quick results.

Your website must be in sync with the fast pace of the people in society. The average person spends less than 15 seconds on a website before they make a decision to continue or leave. If your site speed is not up to snuff, they may not be willing to wait around to see what is next.

Site speed affects more than your site visitors and financial statement. A slow website can affect your SEO rankings on the major search engines.

In 2016, you should take an assessment of your site speed to see if there are any glitches or hiccups. Here are the SEO best practices to accelerate your site’s speed.

Simplify Your Site’s Design
The speed of your website can be affected by the time it takes for your site to download images, videos, infographics and other things that are designed to engage visitors. Assess your website design and only keep the elements that are necessary to deliver the message of your brand. Rid your site of anything that interferes with your page’s loading time.

Assess Your Images
Too many images on your website delays its speed. If you find that your images are slowing down your site’s progress, remove the images that do not add value to your visitors.

Not sure whether your images are reducing your site’s speed? Use the Google Chrome Network panel to determine the elements on your site that is slowing it down.

Combine Your Site’s CSS Files
The purpose of your site’s CSS files is to keep your site information in proper display format. If you have several CSS files on your site, you might be able to combine them. By taking this action, your site speed will significantly improve.

Invest in a Content Delivery Network (CDN)
A Content Delivery Network is a group of servers that are strategically placed in different parts of the world. When a person visits your site in another part of the world, a server that is closer to them will deliver your site’s content to them. The result is a faster web experience for your site visitor. Content Delivery Networks are also known as web acceleration.

Content Delivery Networks are especially valuable to sites that thrive on video streaming and images. If your website is dependent on images and videos with large files, Contact Delivery Networks will improve your site visitors’ experience.

Optimize Your Images
Another solution for websites that rely on images is to optimize the images that appear on the site. Analyze the images to determine whether they are too large. Reduce the images on your site to the correct size. Images on a site should be lower than 70kb.

Maximize Content Above the Fold
Your above the fold site content is the first information your visitors will see. This is the most important content on your site. Change your site’s settings to make the content that appears above the fold load faster.

Turn Off Unnecessary Plug-Ins
Plug-ins can increase the functionality of your website. However, too many plug-ins can reduce the time it takes for your site to load. Turn off any plug-ins that are not adding value to your site.

These simple actions can optimize the speed of your website.