• How to Identify and Recover for a Google Panda Hit

    Written by: Jason Bayless | December 31, 2014

    In October, Google rolled out yet another algorithm update. This version of Panda was directed at what is known as “thin” content and other low-quality content. According to Pierre Far, one of Google’s Webmaster Trends Analysts, this latest update is designed to identify low-quality content that has previously allowed massive websites to rank high in […]

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  • Optimized for Success

    Written by: Jason Bayless | December 29, 2014

    The success of SEO (Search Engine Optimization) campaigns can be notoriously difficult to define for people with little experience in the online market. It is not always defined by an immediate return on the dollars that a company has invested in the effort. Instead, success can be measured by amount of exposure the company has […]

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  • How To Find Popular Search Terms To Improve SEO

    Written by: Jason Bayless | December 26, 2014

    One of the most important features of a website is the keywords associated with it. Keywords are simply the word or phrase you want your website to rank well for. If your website is about iPads, that’s the keyword you want to rank for, rather than just tablets, which is too generic. Keywords mean the […]

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  • How-To: Setting Up A Google Business Listing

    Written by: Jason Bayless | December 24, 2014

    Currently, Google business listings are handled through Google My Business. The program was formerly known as Google Places. It allows business owners to list their company through the search engine free of charge. If you haven’t taken advantage of this program, then you’ve made a tactical business error. By creating and managing a listing, your […]

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  • 5 Search Engine Optimization Tips for 2015

    Written by: Jason Bayless | December 22, 2014

    CONVERSATIONAL KEYWORDS Making sure that searching for a site is easy is one of the most important pieces of mobile search optimization strategy. Making people think in terms of searching for a product or service means keeping the keywords conversational and easily identifiable. This will take a great deal of research on the part of […]

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  • Google Places Is Now Google My Business

    Written by: Jason Bayless | December 19, 2014

    Google Places has converted its name — and, in turn, some of its objectives — to Google My Business. Google My Business is a resource that grows out of the widely used Google Maps desktop and mobile applications. In this day and age, when mobile devices and accessing a wealth of information from them, Google […]

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  • How Google Webmaster Tools Helps SEO

    Written by: Jason Bayless | December 17, 2014

    Google Webmaster Tools is one of the most powerful tools in SEO, but strangely enough, many people aren’t using it with their websites. Webmaster Tools can open up an entire scope of insight for improving your website’s visibility and search engine ranking. The best part is that it’s absolutely free to use! What is Google […]

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  • Why Monthly SEO Services Are Worth It

    Written by: Jason Bayless | December 15, 2014

    Marketing a website and trying to get it ranked well on major search engines takes plenty of hard work and dedication. Knowing exactly which internet marketing and SEO practices you should use to promote your business can also be a complicated task without the necessary tools and technical ability. Many people prefer to handle all […]

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  • How SEO Marketing Companies Can Help Your Business

    Written by: Jason Bayless | December 12, 2014

    SEO marketing companies are experts in optimizing an inbound marketing campaign, so they know how to bring targeted traffic to your blog or website. The traffic they bring to your website is made up of ideal customers, such as people who already want what you’re offering and are grateful to find your business. For the […]

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  • How Do Search Engines Rank Webpages?

    Written by: Jason Bayless | December 10, 2014

    As search engines evolve, they are continually modified and improve to provide more thorough, targeted results. In short, the ultimate goal of a search engine is to provide the most relevant content to a user, depending on the search term he/she uses. Search engines such as Google, Bing, Yahoo!, and Ask.com all have various algorithms […]

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