15 Tips for Doing SEO

Written by: Jason Bayless | June 23, 2017

Are you are looking to use Search Engine Optimization, better known as SEO, to improve the performance of your website by driving more organic and unpaid hits to your target? SEO strategies are diverse, and there are countless companies that offer services to assist you. However, knowing the basics can get you started on the path to success in no time and without hiring sometimes costly consultants. Use these 15 tips to improve your SEO strategy:

  1. First, commit to writing out your SEO plan and exactly how you will quantify your success (or lack thereof). There are plenty of analytics available for free that can help assess your current website performance, set goals, and track progress.
  2. Choose a good keyword combination upon which to focus. Use a keyword planner to find hot topics that fit your business model.
  3. Carefully research your competitors’ usage of the same or similar keywords to determine what you may offer that is better, more informative, new, or interesting to individuals searching on the internet.
  4. Most important tip of all: Write the best content and update it frequently. Search engines have become very refined and will flag your site for poor writing, plagiarized work, and content that is irrelevant or illogical.
  5. Your keyword or keywords should, however, be used in your page or post title.
  6. Subheadings should always be used for both reader scannability and for search engines to gather enough information to properly put your webpage through their algorithms.
  7. Never use a generic URL. Each website page should be titled with a URL suffix that clearly denotes both your subject and it’s keywords.
  8. Link to your own new or most important pages internally from the website itself. Using links, rather than just a menu bar, improves SEO performance.
  9. Do not place random keywords in your text, and don’t reuse the keywords. Keyword stuffing, for example, would be using the combination “great cruises Florida” five times on one webpage or post. Variations may improve ranking if they appear in natural text. Otherwise, they may actually lower your search engine rankings.
  10. Use your analytics and use them daily. Searches that lead to your site should guide the way you develop your website, blog content, and even product line.
  11. Pay attention to keyword search intent. Just because someone is landing on your page, doesn’t mean that they are who you wanted there. Avoiding any phrases that could be misleading not only saves you time going down an unproductive path, but also prevents your website from being pegged as unreliable by search engines.
  12. Getting backlinks from other websites is great for SEO. Spam links, however, will lower your rank. Do not fall into the trap of commenting links on social media or message boards, as this could result quickly in poor search engine rankings.
  13. Infographics, maps, surveys, and other easily shared data that informs or entertains can mean great backlinks a d shares on social media platforms.
  14. Purge your website routinely of pages and posts that don’t perform well. Having every page be an SEO success story makes future pages and posts leap up the rankings. If the information is necessary, continue through trial and analytics to get your keywords, message, and content right.
  15. Finally, SEO continues to change as does technology and user experience. Keep up to date by dedicating at least an hour a month to catching up on the newest SEO trends.