Search engine optimization is one of they key things to focus on when trying to drive traffic to your page. There are fundamental aspects of SEO that every newbie blogger or content market should know about. Today, we’re going to be going over these aspects in detail so that you can get the most traffic with the least amount of input.
1. Find and Use Relevant Keywords
This is a critical step to maximize traffic. Many individuals will type the same long tail keywords into Google over and over again. You can identify these keywords using the Google Keyword Planner. This will allow to see what people are typing and how many times those keywords are searched per month. Google Keyword Planner will also tell you the competition of those keywords as well. You might want to also research the competition beforehand to make sure it is a broad enough niche to profit from and to make sure that the competition isn’t too high.
2. Don’t use too many H1 headings
H1 headings are the largest headings on your page, making them the most noticeable to search engines. If you have too many H1 headings, the search engine won’t view them as an important element unlike if you only had one H1 heading. Instead, just use one H1 heading and use H2 and H3 headings for sectioning your page. Going back to the first aspect, put your strongest keywords in your H1 heading and your title. This will allow the search engine to prioritize your page, resulting in better traffic.
3. Provide valuable content in your page
Let’s be real here. Your visitors are humans looking for helpful information, not robots that see your site from a search engine point of view. They care about the content you provide and how it can benefit them in any sort of way. If you only prioritize your site for SEO rather than people’s attention and interest, the search engine will notice that and give you less traffic. My best tip to you is create valuable, long term content that is relevant and that your visitors can refer back to. The search engine will notice this which will result in greater traffic.
4. Configure the 404 page
In short, the 404 page tells the user that a page does not exist or that they typed in a URL wrong. A poorly configured 404 page won’t give the user any options, negatively impacting their experience. Instead, configure the page to tell the user why they are experiencing this issue. Also, give the user some navigation advice on how to get to other pages on your site. This will positively impact their experience and leave the user feeling happy.
5. Optimize your images
You can simply optimize your page’s images by changing the image name and the image alt tag. For the image name, change the name of the image file on your computer before uploading it to your site. Instead of it saying “”1493028.jpg””, it will be call “”acne-treatments.jpg””. For the alt tag, put some keywords in the text but be sure not to overdo it. This is simply what the users will see if the image fails to appear for some sort of reason. Also, be sure to organize all of your site’s image into a specific folder. Know that the smaller the image is on your page, the faster your page will load.
Overall, these are simple and easy SEO tactics that anyone can implement, especially newbies. Implemented correctly, these tactics will allow you to optimize your site for maximum traffic while keeping users happy.