13 Actionable SEO Tips

Written by: Jason Bayless | September 12, 2016
Businesses need an effective online presence to create a consistent message for their brand and encourage leads and prospects to become customers. Business owners and managers often become discouraged after spending time and money on a website only to find out they attract just a few visitors. Search engine optimization (SEO) increases website traffic, but the process seems mysterious and tedious to many website owners. You can get started with SEO right now using the following actionable tips that can quickly increase your online traffic and sales.

1. Utilize Keyword URLs

Help Google and other search engines understand the content of your pages by including your focus keyword at the beginning of each URL. The first five words in a URL play an important role in determining page rank, so make them work for you.

2. Use Keyword Questions

Top search engine results often include questions such as “What is [your keyword here]?” Search engines such as Google know that people often turn to the Internet to get questions answered, so include such a question in your H1 header. Doing so will improve your rank for the keyword as well as the long-tail question as a keyword phrase.

3. Create Scannable Lists

Use header takes as well as the OL ordered list tag to make your procedures and lists easy to scan, so readers can quickly find the information they need. The tag tells search engine spiders that you have published a user-friendly page and will earn your pages a higher placement in search results.

4. Use Many Signals

Some SEO strategists focus their efforts on keywords and backlinks, but other factors also contribute to page rank in the search engine results pages (SERPs). For example, you can use internal links to increase the page equity of content that you need to rank higher. Also, include diverse content such as videos and images alongside your text to increase the value and authority of your pages.

5. Focus on Quality

Resist the temptation to hastily write articles to populate your website to save time and effort. Search engines buy poorly written content that lacks value and contributes little to the online community. Spend the necessary time to create and publish high-quality information that contributes new insights and perspectives to the market you serve.

6. Include LSI Keywords

Search Google for your keywords and scroll to the bottom of the page to see related search terms generated by the search engine’s Latent Semantic Indexing (LSI) system. Include these terms in the content you publish, along with your focus keyword, to help Google understand the purpose and meaning of your page.

7. Add Text to Infographic Posts

Infographics give your audience a visually appealing way to absorb facts, but Google can’t read them. Increase the visibility of your infographics by adding text and links below them on the page.

8. Create Unique Titles

Google demotes pages on your site that have identical titles and descriptions. Make sure every page you publish has substantially different information to avoid search engine penalties. Include long tail keywords in your title tags to make your titles even more effective for SEO.

9. Emphasize Actionable Content

Rather than writing content to snag clicks from search engine users, create practical content upon which people can act. Actionable information inspires social sharing which increases the authority of your pages and improves their visibility in SERPs.

10. Use Heading Tags

Make your pages easy for people and search engines to read by adding heading tags that include either your focus keyword or synonyms. Include one H1 and one H2 on every page and add H3 and other tags as needed to improve readability.

11. Facilitate Sharing

Social media carries much weight in the calculations search engines use to chose what pages to display in response to a search. Make sharing easy by placing prominent sharing buttons on each page.

12. Optimize E-commerce

SEO tactics for blog posts also apply to product pages. Include your focus keyword and LSI synonyms in your product titles and descriptions to help them get traction in search engine results. Create in-depth product information to increase the value of each of your product pages and attract relevant shoppers.

13. Monitor Word Count

Search engines recognize lengthy articles as potentially more authoritative and useful than short blog posts, so keep tabs on word count. In the past, experts set 300 words as the minimum page length, but statistics increasingly suggest that pages with 1,000 or more words improves search engine visibility.

SEO takes intentional effort and time. The above actionable SEO tips will help you jump start your SEO strategy in ways that can quickly increase the number of visitors to your website. Consistently apply sound SEO principles and you will soon have an authoritative and profitable online presence.