Search Engine Optimization is the central element for online marketing campaigns, but many Web users are completely unfamiliar with the format. As a result, the field is rife with myths and falsehoods. This guide seeks to demystify the complexity of SEO by debunking 12 of the most popular myths.
Myth #1: First Place is What Matters
While it is nice to reach the top slot, this is wholly unnecessary. Many Web users skim their results anyway, which means they often miss the first ranking entirely.
Myth #2: Google Works Improperly
A lot of complainers out there have voiced the opinion that Google does not know how to handle most searches. This widespread notion quickly gained steam until it became an assumed fact. Fortunately, Google spends most of their time figuring how to improve their listings. SEO users will have no fear if they can just keep up with current trends.
Myth #3: Videos Reign Supreme
Everyone likes visual content, but it takes more than videos to succeed online. While clips do earn ample shares, their advertising worth is minimal when compared to written materials.
Myth #4: SEO and Usability are Separate
Many SEO blogs sacrifice usability for the sake of stuffing an abundance of keywords. This tactic totally backfires! Usability should always come before optimization; otherwise, site owners risk attracting traffic to a faulty location that disservices potential clients.
Myth #5: Paid Advertisements are Needed
Yes, it helps to have a sponsorship, but going the free route does not spell the end. Compelling content will win the Web without being promoted. People love giveaways anyway, so wise bloggers emphasize the exclusive freebies.
Myth #6: Spamming is a Necessary Evil
This one might have been true five years ago. Luckily, the major search engines have refined their filtering techniques to ensure top-ranked sites offer real information. This means nonsensical spam methods are obsolete.
Myth #7: Social Media is the Centerpiece
The correlation between social media popularity and SEO success is diminishing. They are completely different fields with minimal overlap. Facebook is no longer the hub for marketing that it used to be.
Myth #8: Anchor Texts Still Work
Gone are the days when all it took was an aptly placed, “Click Here.” In 2015, these inclusions will seriously date a website as belonging to the past. They should be avoided at all costs.
Myth #9: Nofollow Links are Useless
Just because these internal clicks serve little actual SEO purposes, they have been branded as a worthless folly. This could not be further from the truth. Although they fail to attract external attention, they offer extraordinary organizational finesse to the pages contained within. This equals increased reputability.
Myth #10: Duplicate Content is Okay
The most important element of SEO is original content. This is why plagiarists will be caught and humiliated. Stealing content will damage credibility, and it can lead to blacklisting in extreme cases.
Myth #11: Marking Up Content is Unimportant
Tags are crucial. They might not seem necessary up front, but they will be of enormous utility when the site reaches a monolithic status. Gigantic pages can be impossible to revise with mark-ups, so it should be done initially. This will save endless hours in the future.
Myth #12: SEO Tools Can Do the Job Alone
Every optimization technique in the world will fail if a site still does not cater to its target demographics. Tools make SEO easier, but they are not a substitute for engaging content.
The era of virtual advertising heavily depends on SEO tactics. This is why it is important for everyone to be educated on the processes of optimization. Hopefully, this guide is able to illuminate the diverse field of Internet marketing for everyone that is interested.