“Search engine optimization (SEO) can be a wonderful thing in terms how certain techniques and strategies can boost your brand’s visibility and generate more website traffic. While this is the primary goal with SEO, there is no magic formula that will automatically lead to a prominent placement on Google, Bing, or Yahoo search engine results pages. Still, there are some steps you can take to direct traffic back to your site.
1. Use Page Titles
Simply put, a page title is a main text that describes each page’s content on your website. It will be displayed in the title bar of a browser. It’s the name of the page, not a detailed description.
2. Don’t Forget Meta Tags
Meta descriptions are similar to page titles except they can be more detailed and specific with the info provided. These are what search engine crawlers use to tell what a page is about to determine how to display it on results pages and what searchers see. Meta tags should be:
• More detailed than the page title
• Within 140-150 characters (anything longer gets cut off automatically)
• Descriptive, but not “salesy”
• Unique for each page of a website
3. Set Up a Permanent Link Structure for Your URLs
One of the most effective ways to drive traffic to your site with organic SEO is by making your page URLs descriptive. URLs show up in both the browser bar and on search engine results pages just below the page title. Fine-tune your URL link structures by:
• Using hyphens to separate words like your company’s name so it doesn’t appear as one big jumble (Miami-Kitchen-Company)
• Keeping URLs simple and clutter-free
• Using keywords only if they make sense or fit
4. Optimize Your Images and Videos
Increase visibility for your website by optimizing your images and videos with descriptions. Also, optimize your images and videos for size to account for viewing on smaller mobile device screens.
5. Increase Links Back to Your Site with You Social Media Pages
One of the most effective sources of off-page SEO engagement is your social media pages. The SEO part of this comes with the links you include within your social posts. Don’t forget to optimize your social media profiles as well with relevant keywords and a link back to your website.
6. Check Your Page Speeds
It doesn’t matter if you’re using the right keywords or have right image sizes if your page speed is making visitors bounce as soon as they get to your site. Page load time should be less than 4-5 seconds. Achieve this goal by:
• Removing unnecessary or outdated plugins
• Periodically testing your page load speed
• Limiting your use of videos and images on each page
7. Avoid Link-Building Mistakes
Avoid the temptation to direct more traffic to your site with tactics like link buying. Keep the focus on quality over quantity by seeking backlinks from trusted sources.
8. Explore Paid SEO Opportunities
The purpose of paid SEO is to attract attention to the products and services you offer on your website with ads strategically placed elsewhere online. The most common example of paid SEO is Google AdWords, a paid advertising platform where you only pay for an ad when you get a click back to your website.
9. Create Sitemaps
A sitemap is a list of images or posts on your website. You’ll need two types of sitemaps, an XML sitemap and an HTML sitemap that divides your content by categories like subject and date.
10. Optimize Your Content for Local Searchers
Nearly half of all online searches have local intent. This number is even higher for mobile device users. Optimize your website content for local searchers by:
• Using geo-specific keywords
• Including a map on your contact page
• Having correct NAP (name, address, phone) info in directory listings
11. Make Your Website Mobile-Friendly
More people now search on mobile devices than PCs. Because of this trend, your website needs to be designed with on-the-go users in mind if you want to see more traffic. A mobile-friendly site is one that:
• Features larger buttons to make tapping easier
• Has easy-to-use navigation features
• Is responsive in design
Your SEO efforts, whether they’re organic or paid, will require regular attention. The availability to detailed data means you can easily track your results to see where adjustments may be necessary. An equally important part of the SEO mix is the need to produce fresh, relevant content. SEO techniques like those mentioned here can attract the right kind of attention to that content and convince online searchers to visit your site or stick around long enough to consider what you have to offer.”