In terms of both SEO and developing a loyal readership, being a successful blogger mostly means being consistent — consistently writing quality blog content and posting on a regular schedule. But what about those times when you’re too busy to be creative or do a lot of research, or feel like you couldn’t possibly think up another blog post topic if your life depended on it? That’s when these tips for new blog ideas will come in handy.
Create a tutorial about something you know well. If you can embed a how-to video from your YouTube channel, so much the better: Videos keep users on your website longer and get linked to more often than posts or pages without videos. And those backlinks, of course, are great for your SEO link building strategy.
- Practice “newsjacking”: Write your response to a trending news story or a big development in your industry. This is quick and easy to do, and demonstrates your expertise and knowledge.
- Create a blog post around a list of something. (Maybe even a list of ideas for new blog posts!) Bulleted or numbered lists are very helpful and don’t take a lot of the user’s valuable time to read. That makes this kind of post very popular and more likely to get backlinks.
- Write a full case study in one blog post. This will be a lengthy post, but that’s perfectly okay: Blog posts of 500 words or even much more are beloved by the search engines because they are more likely to thoroughly explore a topic.
- Share (and/or respond to) some of your best blog comments. Has your blog received comments that took the topic in a new direction or were worth a blog post of their own? That’s a great springboard for new blog content.
- Compile a list of the most common mistakes people make in your industry — and how to avoid them.
- Develop a series of blog posts around one topic. That’s a great way to offer value to your readers, increase the interlinking on your website (which is good for SEO), and put several new blog topics on your editorial calendar.
- Use a quote from someone in your industry (or your favorite author) as a writing prompt. You might find yourself getting really creative and inspiring others.
And now for a few blogging tips that make use of your previous blog posts:
Revisit your older blog posts to find those that are so outdated they need to be updated — or write an all-new post on the topic, linking to the older post. (And, of course, link the previous post to the new one that updates that information.) Maintaining your blog in this way shows readers and search engines that you’re serious about keeping your blog updated, useful and relevant.
- Create a blog post about your top 10 favorite posts. (Or the 10 most popular posts according to backlinks, comments or clicks.) You can summarize each post, thus adding original content along with more interlinks within your site.
- Find a set of older blog posts that work well as a series. As with the “top 10” idea above, you can write new content that summarizes and links to the blog posts in the series.
Anytime you link to an older blog post or make needed edits — even correcting spelling, grammar or form — that alerts search engines to visit that page. So your older content is definitely still useful, even if the information therein isn’t exactly current.
These 11 ideas for new blog posts can help fill in the gaps when you just need a topic or two to help you keep up with your posting schedule. Or they might inspire you to write a new series of posts that your readers find interesting, helpful and/or linkworthy — benefiting both your readers and your SEO strategy.